Sr. Content Designer

BMO • Chicago, IL

98d • $88,800 - $165,600

About The Position

The Sr. Content Designer creates, develops, and executes a brand content strategy that takes into account the customer journey and intended customer experience. This role contributes to the planning, development, and management of content, producing content guidelines, assessments, models, plans, architecture, and frameworks. The designer monitors the target audience's needs and ensures that content for various digital experiences, social media campaigns, surveys, etc., is usable, well-structured, easily found, and aligned with the organization's brand and style guidelines. They apply knowledge of digital properties and platforms to recommend, design, and optimize content structure, define and develop key brand messages, and ensure appropriate content is shown to users in the right place and format. Responsibilities also include creating and communicating a content value proposition, establishing content workflow, management, and governance, and creating content standards documents such as style, tone of voice, and accessibility guidelines. The designer prioritizes, plans, delivers, and maintains content for multiple channels and audiences, carries out user research and usability testing, creates content models, and gives recommendations for taxonomy and metadata. They use analytics tools to monitor content traffic, engagement, leads, and conversions after content is published, optimizing content in line with SEO best practices and conducting keyword research. The focus is primarily on the business/group within BMO, with a potential broader, enterprise-wide focus. The role provides specialized consulting, analytical, and technical support, exercising judgment to identify, diagnose, and solve problems within given rules, and works independently while regularly handling non-routine situations.

Requirements

• Foundational level of proficiency in Information Architecture and Stakeholder management.
• Intermediate level of proficiency in Agile Delivery and Development, Design Thinking, Video Production, Digital Fluency, Verbal & written communication skills, Collaboration & team skills, Analytical and problem-solving skills, Data-driven decision making.
• Advanced level of proficiency in Technology Graphic Tools, Technical Writing/Documentation, Illustration, Data Visualization, Imaging Tools, Media Content and Graphic Designs, Multimedia Technologies, Writing/Editing, Storytelling.
• Typically between 5 - 7 years of relevant experience.
• Post-secondary degree in a related field of study or equivalent combination of education and experience.

Responsibilities

• Creates, develops, and executes a brand content strategy.
• Contributes to the planning, development, and management of content.
• Produces content guidelines, assessments, models, plans, architecture, and frameworks.
• Monitors target audience needs and ensures content is usable and well-structured.
• Applies knowledge of digital properties to recommend and optimize content structure.
• Defines and develops key brand messages for content.
• Ensures appropriate content is shown to users in the right place and format.
• Creates and communicates a content value proposition.
• Establishes content workflow, management, and governance.
• Creates content standards documents such as style and accessibility guidelines.
• Prioritizes, plans, delivers, and maintains content for multiple channels.
• Carries out user research and usability testing.
• Creates content models and recommends taxonomy and metadata.
• Uses analytics tools to monitor content traffic and engagement.
• Optimizes content in line with SEO best practices.

Benefits

• Health insurance
• Tuition reimbursement
• Accident and life insurance
• Retirement savings plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree