Sr Consumer Insights Lead

Paycom Software • Oklahoma City, OK

83d

About The Position

As a Sr. Consumer Insights Lead within the Marketing Strategy team, you will be responsible for driving deep, actionable understanding of consumer behaviors, attitudes, and needs. You will lead the design and execution of research programs that inform marketing strategies and targeting, using both qualitative and quantitative methodologies. The ability to translate complex data into clear, compelling insights through relevant storytelling is critical to this role.

Responsibilities

• Lead the end-to-end execution of customer and market research projects-from scoping and methodology design to analysis and reporting.
• Conduct quantitative (e.g., surveys, segmentation, conjoint analysis) and qualitative (e.g., focus groups, IDIs, ethnographies) research to uncover customer needs, perceptions, and pain points.
• Partner with key teams within Marketing, PR, Activation and Leadership, to align research initiatives with business priorities and to ensure it supports cross-department goals.
• Develop and maintain customer segmentation models and personas that inform marketing strategy and targeting.
• Manage external research vendors and consultants when needed, ensuring quality, cost-efficiency, and timely delivery.
• Deliver compelling presentations and reports that turn data into strategic insights, influencing decision-making at the highest levels.
• Monitor industry trends, competitive activity, and emerging client needs to inform forward-looking strategies.
• Collaborate with analytics, data science, product research and customer experience teams to integrate behavioral and transactional data into consumer insight narratives.
• Review external research sources for marketing use and ensure proper and consistent citation, and audit use of research and statistics for quality control.
• Champion a client-first mindset across the organization.

What This Job Offers

• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees