Sr. Consumer Insights Analyst

Woodbolt Distribution • Austin, TX

80d

About The Position

We are seeking a Sr. Consumer Insights Analyst to strengthen our in-house research and analytics capabilities. This role focuses on enriching our understanding of the consumer by executing advanced analyses using data from surveys, syndicated sources like Numerator, Mintel, and IRI, and other business data. You will be responsible for conducting deep-dive analyses, translating complex findings into narratives, and providing actionable insights that inform strategic business decisions.

Requirements

• 3-5 years in market research/consumer insights, including 3+ years agency-side managing advanced quantitative studies.
• Proficiency in at least one data-processing tool (SPSS, R, IBM Reporter, or SQL); advanced Excel required.
• Data quality & rigor: Sampling/quotas, weighting, significance testing, and quality control (QC).
• Project & stakeholder management: Ability to prioritize multiple studies, influence cross-functional partners, and manage vendors/timelines.
• Strong background in segmentation, brand tracking, pricing, conjoint, MaxDiff, and other advanced analytics.
• Experience designing surveys and using self-service survey tools.
• Knowledge of syndicated data (IRI, Numerator) and ability to collaborate effectively with category teams.
• Excellent communication, data visualization, and presentation skills to distill complexity into clear business narratives.
• Degree in Marketing, Business Analytics, Statistics, or related field.

Responsibilities

• Lead quantitative projects including brand trackers, segmentation, conjoint, MaxDiff, and pricing studies.
• Conduct advanced analytics, cross-tabulations, and data visualization using any data processing tools such as SPSS, SQL, R+, IBM Reporter, etc.; design deep-dive analyses to uncover insights beyond top-line reporting.
• Translate business asks into research designs (research methodology, sample design, screener and questionnaire development).
• Write and program surveys on self-service platforms (Suzy, Quantilope, etc.).
• Ensure data quality end-to-end, from sampling and fielding through cleaning.
• Partner with external agencies for more complex studies as needed.
• Translate research outcomes into clear business recommendations.
• Provide cross-functional teams and in particular Brand and Innovation teams with actionable insights that inform strategy.
• Build digestible, best-practice reports in PowerPoint or Word with data visualization tailored to each cross-functional team.
• Work closely with Category Management (IRI, Numerator) to integrate consumer and sales data.
• Collaborate with stakeholders to align on research objectives and methodology choices.
• Manage our consumer insights community panel; develop engagement plans as well as studies, and two-way dialogue to generate insights.
• Work closely with third-party research providers and self-service platform teams; proactively identifying opportunities to improve data quality.
• Elevate in-house analytic sophistication; educate teams on quantitative methods and models and consequently opportunities to better leverage data in day-to-day job.
• Establish consistent processes for running advanced analyses internally.

Benefits

• Competitive health insurance
• Life insurance
• Mental wellness programs
• 401K matching
• Lifestyle Spending Account
• Unlimited vacation paid time off
• Volunteer time off
• Discounts on C4 Energy, Cellucor, and XTEND products
• Paid parental leave
• Reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees