Sr. Consumer Insights Analyst

GT'S Living Foods • Los Angeles, CA

23h • $110,000 - $145,000 • Hybrid

About The Position

The Senior Analyst, Consumer Insights owns GTLF’s consumer learning engine translating consumer behavior, needs, and trends into decision-ready insights that shape innovation, positioning, messaging, and retailer storytelling. This role designs and executes primary and secondary research, partners with Brand, Innovation, and Category/Retail Insights, and ensures consumer learnings are converted into clear recommendations tied to commercial levers (innovation pipeline choices, price/pack, claims, and shopper conversion). The Senior Analyst follows established QA standards, so insights are executive and customer ready.

Requirements

• 4-7+ years in consumer insights, market research, brand strategy, or CPG commercial analytics roles.
• Bachelor’s Degree (or equivalent experience) in Marketing, Business, Psychology, Sociology, Economics, Statistics, Data Analytics, or a related field.
• Hypothesis-led problem solving; able to turn ambiguity into structured learning and clear decisions.
• Storytelling that wins: concise, executive-ready writing and visuals; clear takeaways and recommendations.
• Rigor and integrity: attention to methodology, bias checks, and defensible conclusions.
• Influence without authority; strong partnership with Brand, Innovation, Sales, and cross-functional stakeholders.
• Ownership mindset; reliable delivery under deadlines with strong prioritization.
• Advanced Excel and PowerPoint; ability to communicate insights clearly and persuasively.
• Familiarity with consumer research methods: sampling, questionnaire design, basic statistics, and interpretation.
• Hands-on experience designing and executing primary research (quant and qual) and synthesizing secondary sources into actionable insights.
• Experience managing research vendors and tools (survey platforms, panels, trend services); comfortable owning budgets and timelines.
• Experience translating research into recommendations for innovation, messaging/claims, and brand strategy.

Nice To Haves

• Experience with common insights tools (e.g., Numerator, Zappi, Mintel-type sources, panels) preferred.
• Power BI/SQL familiarity is a plus but not required.

Responsibilities

• Convert business questions into testable hypotheses and research plans; define success criteria and expected decisions/actions.
• Prioritize work to focus on the highest-impact learning questions; maintain an active pipeline of research and insight deliverables.
• Design and execute consumer research (concept/message tests, need-state exploration, claims/benefits learning, pricing/pack sensitivity as appropriate).
• Manage research vendors and data sources (panels, survey platforms, qual partners, trend services); ensure methodological rigor and clear documentation.
• Develop reusable insight assets: need-state frameworks, segment inputs, “consumer truths” library, and retailer-ready consumer story modules.
• Partner with Category/Retail Insights to package consumer learnings into retailer-ready narratives that support resets, JBPs/QBRs, and growth plays.
• Deliver clear, recommendation-forward insights for innovation and brand decisions; communicate the “so what” and “now what,” including risks and confidence levels.
• Maintain a trend and competitive “signal” radar (emerging ingredients, occasions, functional benefits, lifestyle shifts) and translate signals into GTLF implications.
• Support closed-loop learning by tracking how research was used (go/kill/pivot decisions) and capturing outcomes to improve future learning.
• Follow QA and data governance standards; incorporate feedback from the Director before sharing insights externally or at the executive level.

Benefits

• Health Insurance: Medical, Dental, Vision, and Life Insurance
• 401K with Matching
• Employee Assistance Program
• Discounts on the amazing GT’s product line (available for pickup at headquarters only)
• Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees