Sr. Community Manager - Esports

The Pokémon Company International•Bellevue, WA

5d•$128,000 - $191,000•Hybrid

About The Position

As part of the larger Brand Communications organization, the Community Marketing & Livestreaming team is responsible for utilizing owned channels to inform, engage, and to establish two-way communications with Pokémon’s players and fans. This role will lead on strategy to connect with our larger Play! Pokémon community, working with Sr. Manager, Community & Livestreaming and Community Manager, Esports roles to connect official and unofficial Pokémon competitive organizations to property stakeholders, using tools and platforms to create communication and feedback pathways both to and from our players and fans. The role will coordinate cross-departmentally (Marketing, Public Relations, Premier Events, Organized Play, Product Development, and Customer Service) to support organizational and promotional goals, providing thought leadership and a strategic point of view to ensure community engagement initiatives are integrated into the company’s broad marketing strategy.

Requirements

Six (6) to eight (8) years of proven experience of related professional experience. Applicable experience includes community management for gaming and entertainment industries, local game store communities, and for video games and/or mobile games.
In-depth knowledge and understanding of social media and community platforms (X/Twitter, Discord, Reddit, Forums, YouTube, Instagram, TikTok, Snapchat, Facebook, etc.) and how they can be leveraged to reach our fans and achieve business goals.
Understand the “always on” nature of social media and community management with a willingness to work off-hours as needed to ensure best practice, channel security, brand safety and timeliness of messaging.
Proven expertise in developing compelling social media strategies and effective content strategies to drive community enthusiasm and engagement.
Understanding of what drives the success of marketing for official, modern esports organizations and local game store communities.
Experience creating, implementing, measuring and reporting on campaign and content performance.
Expert on how to strategically recommend the best mix of marketing channels for a campaign to efficiently target high value demographics.
Avid Pokémon player and fan - knowledge and deep expertise in the franchise is a huge plus.
Ability to travel and participate in on-site events and activations.

Nice To Haves

Experience with developing and managing digital communities in Latin America is a plus.
Experience with managing or supervising a community management team is a plus.
Experience working within strict brand and/or legal guidelines is a plus.
Experience working within a highly-regulated industry is a plus.

Responsibilities

Lead global strategy for community marketing endeavors promoting the overall Play! Pokémon organization, from live events to local game store play, leaning on industry best practices to inform our methods and grow our audience.
Strategize which digital spaces we create and reach Play! Pokémon fans through and how we do it, with the goal of meeting our community where they are and introducing new ways to bring them together.
Develop foundational strategy to support the Play! Pokémon local game store community, leveraging new and established relationships with partnered game store owners, Regional Professors, and other community leaders to identify opportunities to delight and inform local game store players.
Manage resources supporting Play! Pokémon digital community growth, including discovery and research of new vendors, onboarding and management of supporting contractors, and regular auditing of current resources to remain on trend with evolving business needs and objectives.
Work with leadership across stakeholder departments and teams to identify opportunities for growth and support of the Play! Pokémon digital community, forming partnerships and mutually beneficial touchpoints across TPCi.
Sophisticate the methods in which we track and report on fan sentiment within owned and organic communities, anticipating trending concerns and communicating effective feedback and potential solutions to appropriate teams.
Collaborate with key partner teams including PR, Customer Support, Trust & Safety, and others in tracking player and spectator issues to determine scale, escalation, and reactive strategy.
Actively work with consumer-facing teams (I.e., Social Marketing, Email, Live Streaming, etc.) to ensure there’s alignment in the way we reach Play! Pokémon fans across our ecosystem.
Lead in the creation of what a healthy community landscape looks like for the Play! Pokémon organization in the context of the larger Pokémon brand.