Sr Channel Marketing Specialist

Resideo Technologies, Inc.•Melville, NY

41d•Hybrid

About The Position

ADI is seeking a dynamic Channel Marketing & Communications Specialist to help drive strategy across Datacom - to grow brand visibility, increase customer engagement, and support revenue generation. This role combines strategic planning with hands-on content development, campaign execution, sales enablement, and event management to support key third party distributed brands and exclusive brands offering. As part of the Communications Team, this role will work cross functionally and collaborate with sales, marketing, digital, and learning enablement teams to build an integrated marketing and communications plans to support our partner ecosystem.

Requirements

3-5+ years of experience in B2B or B2C or channel marketing, preferably with a distributor, manufacturer, or brand-led organization.
Demonstrated ability to create marketing content and manage integrated campaigns.
Strong project management and organizational skills with attention to detail.
Excellent written and verbal communication skills.
Ability to manage multiple priorities in a fast-paced, cross-functional environment.

Nice To Haves

Experience supporting proprietary/manufactured brands.
Background in industrial, tech, consumer goods, or similar sectors.
Experience in marketing automation tools (e.g. Marketo), CRM (e.g. Salesforce)
Knowledge of retail, wholesale, or eCommerce channel

Responsibilities

Develop and implement channel-specific marketing plans aligned with sales goals, product priorities, and partner needs.
Create proactive segmented campaigns and communications plans, with guidance from sales and category management teams.
Create compelling marketing content for promotions and product launches-including emails, case studies, video scripts, and digital ad copy-that supports brand storytelling and drives demand.
Manage channel communications plans, including newsletters, partner updates, and internal communications.
Lead growth-focused advertising initiatives across digital and traditional platforms to support product launches, promotions, and partner campaigns.
Maintain strategic relationships with suppliers and industry trade partners.
Communicate and track industry trends.
Design and deliver sales support tools and materials
Communicate and track investment impact - including ROI analysis, budget and resource reporting.
Plan, execute, and support specialized sales and marketing events.