Sr. Channel Marketing Manager, Retail Buying Groups

Shaw-posted 9 days ago
Full-time • Mid Level
Dalton, GA
501-1,000 employees
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Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide. Summary/Role Description: The role is responsible for developing and executing strategic marketing initiatives in partnership with independent retail buy groups to enhance in-store and online consumer experiences, drive sales, and strengthen brand equity. Key buy groups include Shaw Flooring Network, NFA, CCA, and Abbey.

  • Align Shaw’s marketing strategy with buy group objectives to deliver programs that increase market share and brand engagement.
  • Lead the development of marketing assets supporting wholesale, consumer-facing, and retail associate promotions.
  • Collaborate with the Geography-Based Retail Customer Marketing team to ensure flawless local execution through education, consistent assets, and customer support.
  • Partner with Sales to achieve brand financial targets within each buy group.
  • Work cross-functionally with Sales, Retail Operations, and Digital teams to deliver impactful programs and communications for Shaw Flooring Network.
  • Design and implement marketing initiatives that position Shaw Flooring Network solutions and services as key value drivers, increasing retailer engagement and adoption.
  • Serve as a core team member in planning and executing buy group events, including the bi-annual Shaw Flooring Network Convention.
  • Deliver consistent brand experiences through strategic co-marketing plans, advertising, promotional assets, digital marketing, and online content aligned with Shaw brand strategies and annual goals.
  • Develop and manage annual co-marketing plans with buy groups, including budgets, creative assets, and advertising strategies focused on digital marketing.
  • Measure and report ROI and promotion effectiveness quarterly, with emphasis on ROAS for digital media. Track and manage annual marketing spend by buy group.
  • Optimize online consumer experiences through website content management, product demo strategies, ratings and reviews, and digital co-marketing campaigns.
  • Maintain regular engagement with buy group marketing teams to plan, measure, and improve initiatives.
  • Support key product launches by leveraging brand content and collaborating with Sales, Digital, and Training teams for comprehensive execution.
  • Travel within the United States is required.
  • Bachelor’s degree in Marketing, Sales, Business Management, or a related field; MBA preferred.
  • Minimum 5 years of experience in brand management, trade/customer/channel marketing, sales, or channel management.
  • Proven ability to lead and collaborate effectively with retailers and/or manufacturers.
  • Exceptional communication, interpersonal, and presentation skills.
  • Strong financial acumen with expertise in budget management and data analysis.
  • Highly responsive and action-oriented in a fast-paced environment.
  • Solid understanding of digital marketing platforms, content strategies, and performance measurement.
  • Experience partnering with Sales and customers to develop and execute marketing plans, particularly with independent retailers and buy groups.
  • Background in the home renovation industry, either in retail or manufacturing.
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