Sr. Category Insights Manager (CPG)

AcostaLansing, MI
2dHybrid

About The Position

This role is a #Hybrid position requiring three days per week on‑site in Rogers, Arkansas . You will lead the insights partnership between Acosta Group and a nationally recognized Fortune 500 client —leveraging the Modular Relay Process and cross‑functional collaboration to deliver high‑value , data‑driven solutions. You’ll identify the right data , diagnose business challenges , and provide recommendations that drive smarter decisions and stronger results.

Requirements

  • High School Diploma/GED
  • Bachelor’sDegree (preferred)
  • Related work experience can be substituted for the educational requirement
  • Strong understanding of Walmart Modular Relay process and merchandising principles
  • 3-5 years related work experience
  • Solid working knowledge of the CPG industry (data sources, tools, concepts, etc.) working with POS, panel and loyalty data.
  • Proficient in industry tools utilized in the completion of the work assigned, such as NIQ Discover, Circana Unify and Walmart Scintilla Charter .
  • Demonstrate an advanced degree of proficiency in Windows and related software applications, including Excel , PowerPoint , and Power BI as needed.
  • Advanced skill in plan preparation , and delivering effective solutions .
  • Extrapolate opportunities to drive results based on analysis of a business challenge or opportunity.
  • Communicate clearly and effectively while understanding and adapting to the audience.
  • Independently manages and, at times, leads project plans and assumes responsibility for tracking, communication, and timing.
  • Break down larger problems into smaller components and potential resolutions .
  • Build and maintain strong stakeholder relationships, earning trust and respect to enable seamless collaboration and drive effective execution.
  • Execute against strategic objectives by developing tactical plans .
  • Seeing - Color Perception - Touching

Nice To Haves

  • Category Management Certification Preferred

Responsibilities

  • Analyze complex data and provide thoughtful, proactive guidance and recommendations that address the 4-Ps (product, pricing, promotion, placement), for General Merchandise & HBC categories.
  • Lead and direct the category review process through the 3-call process while engaging with cross-functional teams to provide a complete category management solution.
  • Build compelling sales presentations using syndicated , shopper, and other sources of data that provide in-depth analysis and solutions that address current business issues.
  • Understand your client's KPIs that drive profit & sales and deliver data reports to the scorecard or validate progress.
  • Provide follow-up and summarize results of analysis ; create case studies and success stories.analysis results
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