Sr. Category Analyst

Kinder's-posted 2 months ago
$105,000 - $120,000/Yr
Full-time • Mid Level
Walnut Creek, CA
51-100 employees
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Kinder’s is seeking a talented Senior Category Analyst who is passionate about being part of a team of hard-working people focused on bringing the future of flavor to consumers everywhere. The Senior Category Analyst will lead sales analytics across key customer accounts and provide actionable insights to drive brand and category growth. They will partner closely with the Sales team on assortment analysis, marketing ROI, customer presentations, and more. The ideal candidate will have very strong analytic skills and can craft effective stories with data.

  • Uncover insights, trends, shopper behaviors and competitive activity to guide tactics and strategy.
  • Utilize syndicated data sources, including point-of-sale and household panel, to answer key business questions across customers.
  • Lead advanced data analysis across categories and competition. Identify customer-specific insights to drive growth and strengthen partnership with our customers.
  • Develop comprehensive presentations with strong data visualization. Share insights, findings, and recommendations across Kinder’s organization, and externally in retailer meetings.
  • Track and report sales performance of Kinder’s key initiatives, such as innovation launches or in-store marketing programs.
  • Lead promotional effectiveness and marketing ROI analysis to optimize strategies and drive incremental sales. Collaborate with Customer Marketing, Sales, Finance, etc. to guide strategies.
  • Conduct shopper research and analysis to understand behaviors, preferences, and purchasing patterns.
  • Bachelor’s degree in marketing, market research, or related field.
  • 2-4 years of experience in category management, sales analytics, insights, or related field, preferably within the CPG industry.
  • Strong analytical skills with the ability to analyze complex data sets and derive actionable insights.
  • Experience with syndicated data (e.g., Circana, NIQ, SPINS) and household panel data (e.g., Circana, Numerator).
  • Excellent communication and presentation skills, with the ability to distill complex information into clear and concise insights and tell stories with data.
  • Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
  • Proficiency in PowerPoint.
  • Strategic thinker with the ability to connect insights to business strategy and decision-making.
  • Collaborative team player with strong leadership skills and the ability to influence cross-functional teams.
  • Business builder who owns and drives results.
  • Growth mindset with an excitement to learn (and teach).
  • Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
  • Self-starter who takes initiative and speaks their mind.
  • Excited to be part of a fast-moving team with the ability to be a leader and a follower.
  • Enjoy making decisions and finding ways to say ‘yes’ as often as possible to impactful and important priorities.
  • Hybrid work structure with 4 days in the office and Fridays as flex days.
  • Competitive salary range of $105,000- $120,000 per year.
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