Sr. Campaign Strategy and Execution Consultant

KeyBank • Brooklyn, OH

4d • $71,000 - $122,000

About The Position

The Campaign Strategy and Execution (CS&E) Delivery Team is primarily responsible for the implementation of targeted 1:1 marketing program’s leveraging the mail, phone, email, social media, paid search, online banking, text, push and inbound channels. You will play an instrumental part in partnering with Key’s IT department (KTOS), Key’s Line of Business Partners and Compliance/Privacy Team to maintain and enhance the data, marketing technology and campaign management environments. This Senior Marketing Consultant role is a data, technical and strategy role responsible for using campaign management tools to advise on use of data and campaign processes to deliver on their business strategies. You will also work on streamlining existing campaigns, designing scalable and repeatable processing, documenting campaign design/procedures, troubleshooting data/campaign/channel issues and support the transition to cloud-based data platforms, Adobe Experience Platform and Journey Optimizer tools.

Requirements

• Bachelor’s degree in IT, MIS, Business or related field, and at least 2 years of experience working with relational databases, marketing technology or SQL query based analytic tools used for data mining.
• Ability to communicate and partner effectively with IT, Compliance and Line of Business team members.
• Understanding of requirement gathering, targeted campaign design, and business process development and optimization, including data analysis, data transfer, and lead management processes.
• Ability to design scalable targeted campaigns, have a high attention to data detail, effectively partner and communicate with a variety of teams ranging from analytics, IT, Line of Business and Compliance/Risk.
• Experience with Campaign Management tools: Adobe, Unica, Salesforce.

Nice To Haves

• Experience with Risk and Compliance procedure development and processes is a plus but not required.

Responsibilities

• Partner with Marketing Technology, Compliance, Analytics and Line of Business Marketing team members to translate business goals and objectives into executable and targeted marketing campaigns and programs that deliver customer engagement, proactive leads, inbound reactive offers and revenue for the bank.
• Hands-on work with campaign management tools such as Adobe or Unica Marketing Platform to design and deliver omni-channel leads including Email, Inbound, SMS, Push and Direct Mail channels.
• Engage in and apply inquisitive communication that supports the end-to-end campaign lifecycle: from gathering requirements, design and test targeted audiences, deployment, ensuring delivery, issue resolution, interpreting results and communicate/apply learnings.
• Act as Subject Matter Expert of marketing campaign management tools and relational databases to develop methods for process automation, process governance, and capability improvements and streamlining.
• Troubleshoot and debug complex issues within campaign workflows, integrations, and data syncs, providing campaign support when needed.
• Provides solutions for accessing data on multiple platforms to support multiple lines of business and execute their data driven marketing efforts.
• Works autonomously, guides work of consultants.
• Draws marketing strategies and/or insights from analysis, tests hypothesis; sets strategy based on insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level