Sr. Campaign Marketing Specialist (Remote)
About The Position
We are hiring a Sr. Campaign Marketing Specialist to strengthen the bridge between primary care and behavioral health at Rula. Joining our Partner Marketing team, you will partner closely with the Primary Care Physician (PCP) team to design and execute integrated campaigns that empower primary care providers to refer patients to mental health services. Day-to-day, you will develop creative, measurable multi-channel campaigns, track outcomes, and iterate to drive results. You'll join a collaborative, data-driven, and mission-focused team that values clarity, compassion, and measurable impact. The ideal candidate will be motivated by translating provider insights into actionable campaigns that help patients access care more effectively.
Requirements
- 3+ years in marketing roles, with emphasis on planning, executing, and measuring multi-channel campaigns, in a B2B, B2B2C, or healthcare/health-tech environment
- A proven ability to design and launch multi-channel campaigns (email, digital, print, co-marketing) with measurable outcomes
- Strong cross-functional collaboration skills, partnering effectively across the organization to find solutions to dynamic projects
- Demonstrated expertise in analyzing campaign data, tracking KPIs, and report on results for optimization
- Excellent written and verbal communication skills for both provider and patient audiences
- Proficiency in time management, possessing the capacity to handle multiple tasks and prioritize work appropriately in an agile environment
Nice To Haves
- Experience in healthcare marketing, particularly behavioral health or referral-driven services
- Familiarity with PCP workflows and patient engagement best practices
- Proficiency with marketing automation platforms (HubSpot, Sendoso, etc.) and analytics tools (Looker Studio, PowerBI, Tableau, etc.)
- Expertise building dashboards, tracking UTM/QR codes, and optimizing conversion funnels
- Strong storytelling skills, with an ability to communicate campaign results and insights across stakeholders
- Passion for improving access to mental health care and mission-driven work
Benefits
- 100% remote work environment
- Attractive pay and benefits
- Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access
- Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP) : Support for your mental and physical health
- New hire home office stipend : Set up your workspace for success
- Quarterly department stipend : Fund team-building activities or in-person gatherings
- Wellness events and lunch & learns : Explore a variety of engaging topics
- Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
