Sr Campaign Developer

Tractor Supply Company-posted 4 months ago
Senior
Brentwood, TN
5,001-10,000 employees
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Tractor Supply Company is looking for a Senior Lifecycle Marketing Developer to build and scale customer journeys and multi-channel campaigns that power personalized, revenue-driving experiences. You’ll be the technical expert on our email platform, developing advanced automations, personalizations, and integrations that ensure our customers receive the right message at the right time. If you’re passionate about combining code, data, and customer insights to bring lifecycle marketing to life, this role is for you.

  • Build and optimize Lifecycle Marketing campaign automations (Welcome, Winback, Abandoned Cart, Loyalty automations).
  • Execute Email, SMS, Push, Direct Mail and multi-channel campaigns in the campaign automation system.
  • Partner with data teams to integrate customer and transactional data into campaigns.
  • Write intermediate SQL queries for segmentation and targeting.
  • Test, measure, and optimize performance of automated campaigns.
  • Ensure that compliance and deliverability best practices are met.
  • Lead high-priority marketing campaigns to ensure efficient, accurate, on-time delivery.
  • Conduct end-to-end QC on workflows and implement documented process improvements.
  • Partner with Marketing, IT, Data Science, and Data Engineering to align data and technical requirements.
  • 5+ years of hands-on campaign development in SFMC, Adobe Campaign, Braze, Responsys, Zeta or equivalent marketing automation platforms.
  • Intermediate SQL and experience with APIs or data integrations.
  • Strong coding skills: personalization scripting, HTML/CSS for email.
  • Track record of building scalable, high-performing lifecycle programs.
  • Strong problem-solving and collaboration skills.
  • Experience with large data sets and relational databases.
  • Experience with Alteryx/Tableau/PowerBI.
  • Ability to tell the campaign story clearly and concisely for various audiences, including leadership.
  • Experience working with Customer Data preferred.
  • Experience with Retail POS or Loyalty Program Data.
  • High-level written and verbal communication skills.
  • Proficiency in Microsoft Office products.
  • Speak, read, and write effectively in the English language.
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