Sr Business Analyst /Product Manager - US

Photon Career Site

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About The Position

Photon.com has emerged as one of the world’s largest and fastest-growing Digital Agencies. We work with 40% of the Fortune 100 on their Digital initiatives and are known for our ability to integrate Strategy Consulting, Creative Design, and Technology on a scale. Please visit www.photon.com to learn more about us, how we work, and our customer case studies. (LinkedIn) Job Description: Product Owner – MarTech Domain Position Overview We are seeking an experienced Product Owner (PO) with deep expertise in the MarTech domain to lead business discovery, capability assessment, and roadmap definition for marketing technology transformation initiatives. The PO will partner with client stakeholders, architects, and SMEs to identify gaps in the existing MarTech setup and provide strategic recommendations that enhance marketing effectiveness, personalization, and customer experience.

Requirements

• 7–10 years of professional experience, with 5+ years as a Product Owner / Business Analyst in the MarTech domain.
• Strong working knowledge of major MarTech platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Oracle Eloqua, HubSpot, or similar.
• Proven track record in MarTech capability assessment and roadmap creation.
• Hands-on experience in customer journey mapping, personalization, and campaign workflows.
• Familiarity with data flows, CDPs, consent management, and analytics frameworks.
• Excellent communication, facilitation, and stakeholder management skills.
• Business-first mindset with strong technical appreciation.
• Ability to spot gaps and opportunities in MarTech ecosystems.
• Skilled at balancing quick wins vs. long-term transformation.
• Confident in presenting to senior business and IT stakeholders.
• Passion for driving personalized, data-driven customer experiences

Nice To Haves

• Agile/Scrum Product Owner certification (preferred).

Responsibilities

• Act as the primary bridge between business stakeholders, marketing teams, and technical teams.
• Lead workshops and interviews to capture business objectives, pain points, and desired outcomes.
• Translate business requirements into actionable user stories, acceptance criteria, and backlog items.
• Evaluate the client’s current MarTech stack (e.g., MAP, CDP, CRM, CMS, Analytics, Personalization).
• Identify gaps, redundancies, and underutilized capabilities in the ecosystem.
• Benchmark client maturity against industry best practices and emerging trends.
• Provide strategic guidance on tool adoption, integration, and operational processes.
• Own the product backlog — define, prioritize, and refine epics and user stories.
• Collaborate with architects (technical, data, integration) to ensure feasibility and alignment.
• Align roadmap items with business value, marketing goals, and KPIs.
• Manage trade-offs between quick wins and long-term transformation.
• Serve as the voice of the business and marketing teams in technical discussions.
• Present findings, recommendations, and roadmaps to client leadership.
• Facilitate alignment between IT, Marketing, Data, and Operations teams.
• Define success criteria, KPIs, and measurement framework for MarTech initiatives.
• Guide implementation teams by clarifying requirements and priorities during sprints.
• Ensure compliance with regulatory and data governance standards.

Benefits

• Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees