Sr Business Analyst, Marketing Technology

Cengage Group • OH

90d • $67,000 - $87,000

About The Position

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values inclusion, engagement, and discovery. Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day.

Requirements

• Bachelor’s degree or equivalent experience in marketing, Information Systems, Computer Science, or related field.
• Proven ability in marketing technology operations, digital analytics, or marketing systems administration.
• Demonstrated hands-on expertise with Salesforce Marketing Cloud.
• Proficient with CMS platforms and digital analytics tools.
• Comfortable troubleshooting and customizing using HTML, CSS, JavaScript.
• Working experience with Agile development using Jira/Confluence.
• Willingness to learn new technologies.

Nice To Haves

• Experience with Salesforce Data Cloud or another CDP.
• Knowledge of SQL or AMPscript is a plus.
• Experience supporting a wide range of marketing teams.

Responsibilities

• Coordinate and optimize campaigns, journeys, and automations within Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
• Work with technical teams to ensure seamless integration between marketing systems, CRM platforms, and data extensions for accurate targeting and personalization.
• Partner with marketing teams to support the design, QA, deployment, and performance monitoring of digital campaigns.
• Troubleshoot CMS and platform performance issues, ensuring fast resolution and minimal disruption.
• Coordinate tagging infrastructure and analytics, including Google Analytics, Google Tag Manager, and campaign tracking tools.
• Maintain data integrity and support end-to-end lead flow, audience segmentation, and customer journey measurement.
• Collaborate with IT, developers, and data teams to maintain marketing data pipelines and support platform improvements.
• Evaluate and onboard new marketing technologies, ensuring alignment with business objectives and scalability requirements.
• Coordinate the development and maintenance of performance dashboards and reports with analytics team.
• Conduct funnel analysis and behavioral reporting to support marketing optimization initiatives.
• Lead or participate in User testing to support the development teams.
• Build and maintain clear user/technical documentation for tools, processes, integrations, and data definitions to ensure continuity and knowledge transfer.

Benefits

• Comprehensive and rewarding Total Rewards package designed to support and empower employees.

What This Job Offers

• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees