Sr Business Analyst, Marketing Technology

Cengage Learning

89d

About The Position

We are looking for a diligent and technically skilled Senior Business Analyst to support the management, optimization, and integration of our marketing technology ecosystem. This role will ensure outstanding operational excellence across platforms like Salesforce Marketing Cloud, CMS systems, web analytics tools, and related MarTech infrastructure. The ideal candidate brings a blend of marketing operations, system administration, and data analysis expertise, along with experience working in Agile environments.

Requirements

• Bachelor's degree or equivalent experience in marketing, Information Systems, Computer Science, or related field.
• Proven ability in marketing technology operations, digital analytics, or marketing systems administration.
• Demonstrated hands-on expertise with Salesforce Marketing Cloud.
• Proficient with CMS platforms and digital analytics tools.
• Comfortable troubleshooting and customizing using HTML, CSS, JavaScript.
• Working experience with Agile development using Jira/Confluence.
• Willingness to learn new technologies.

Nice To Haves

• Experience with Salesforce Data Cloud or another CDP.
• Knowledge of SQL or AMPscript is a plus.
• Experience supporting a wide range of marketing teams.

Responsibilities

• Coordinate and optimize campaigns, journeys, and automations within Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
• Work with technical teams to ensure seamless integration between marketing systems, CRM platforms, and data extensions for accurate targeting and personalization.
• Partner with marketing teams to support the design, QA, deployment, and performance monitoring of digital campaigns.
• Troubleshoot CMS and platform performance issues, ensuring fast resolution and minimal disruption.
• Coordinate tagging infrastructure and analytics, including Google Analytics, Google Tag Manager, and campaign tracking tools.
• Maintain data integrity and support end-to-end lead flow, audience segmentation, and customer journey measurement.
• Collaborate with IT, developers, and data teams to maintain marketing data pipelines and support platform improvements.
• Evaluate and onboard new marketing technologies, ensuring alignment with business objectives and scalability requirements.
• Coordinate the development and maintenance of performance dashboards and reports with analytics team.
• Conduct funnel analysis and behavioral reporting to support marketing optimization initiatives.
• Lead or participate in User testing to support the development teams.
• Build and maintain clear user/technical documentation for tools, processes, integrations, and data definitions to ensure continuity and knowledge transfer.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree