The Sr Business Analyst Forecasting will own the end-to-end process of daily unit forecasting for Fanatics' eCommerce operations, ensuring the forecast aligns with business goals and targets. This role involves partnering with various teams to develop and refine complex forecasting models that integrate data from multiple sources, analyzing historical sales trends, consumer behavior patterns, and inventory levels to generate actionable insights. The analyst will work closely with the Operations Capacity Planning team to align unit forecasts with available fulfillment center capacity, ensuring efficient resource allocation and timely order fulfillment. Regular tracking of forecast accuracy and performance, along with reporting on key metrics and proposing recommendations for improvements, is also a key responsibility. The position requires acting as a liaison between eCommerce, Merchandising, Operations, and Demand Planning teams to ensure alignment in forecasting practices and business priorities, identifying opportunities for process optimization and automation, and supporting ad-hoc analysis and special projects that drive operational and business growth.