Sr. Brand Strategist, Brand Innovation Lab

Amazon • Santa Monica, CA

395d • $127,100 - $210,300

About The Position

The Sr. Brand Strategist at Amazon's Brand Innovation Lab is responsible for providing creative and media insights to enhance Amazon's position as a full-funnel advertising partner. This role focuses on top-of-funnel brand advertising campaigns, leveraging data and research to drive creative briefs and campaign pitches, and optimizing brand strategy across the organization. The strategist will collaborate with various teams, including clients, sales, and creative teams, to develop effective advertising solutions and analyze campaign performance.

Requirements

• 8+ years of experience in driving creative strategy and execution at an agency or in-house creative team.
• Bachelor's degree.

Nice To Haves

• Knowledge of InDesign, Photoshop, Illustrator, Keynote.
• Experience developing cross-functional relationships with product, consumer research, and marketing teams.
• Experience leading creative development from concept to delivery.
• Experience managing creative teams and external agencies.
• Experience presenting creative concepts to senior executives.
• Experience managing multiple projects and meeting deadlines.

Responsibilities

• Curate first-party data and research, and leverage third-party research to develop insights for creative campaigns.
• Stay informed on market trends relevant to top endemic advertisers.
• Become an expert on Amazon channels and customer behavior trends.
• Lead discussions on customer engagement opportunities within the team.
• Collaborate with sales and account teams on account planning and media recommendations.
• Conduct tests and studies to address specific client needs.
• Review unsuccessful proposals to identify improvement opportunities.
• Lead discussions on tracking and reporting requirements for campaigns.
• Conduct post-campaign reports and analyses against brand success metrics.
• Identify reporting opportunities using non-first-party data sources.
• Help develop the narrative for why clients should work with Amazon.

Benefits

• Comprehensive medical, financial, and other benefits.
• Equity and sign-on payments may be included in the compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: Bachelor's degree