Sr Brand Manager (eCommerce) - ECommerce, Content Strategy SW9-18307101L783

Creative Circle • Chicago, IL

405d • Remote

About The Position

The Senior Brand Manager (eCommerce) will be responsible for executing brand strategies to enhance market presence and drive growth for a pharmaceutical client. This freelance position involves overseeing brand management initiatives, eCommerce strategies, and content syndication, ensuring alignment with overall business objectives. The role is primarily remote but offers a hybrid option for local candidates, and it is a 6-month contract starting in January 2025.

Requirements

• 5+ years of experience in brand management or a similar role.
• Strong understanding of SEO, eCommerce platforms (Amazon, Walmart, Instacart), and digital marketing strategies.
• Proven experience with eCommerce content, images, and video.
• Excellent knowledge of SEO and discoverability.
• Experience working directly with customer teams to optimize eCommerce platforms.
• Experience managing agency partners.

Responsibilities

• Lead digital content strategy across 12 brands focusing on eCommerce digital shelf content.
• Develop and execute digital content based on commercial success criteria and metrics, owning the annual content calendar for each brand.
• Improve digital shelf content for over 5000 product pages and 12 brand stores on platforms like Amazon and Walmart.
• Manage content budget, including spend allocation, approvals, and reconciliation.
• Lead digital content creation with agency partners and brand marketing teams.
• Analyze market trends and consumer insights to inform brand strategy and decision-making.
• Educate and advise retailers on optimizing their eCommerce platforms for product discovery and conversion.
• Track and report on key performance indicators related to brand performance and adjust strategies accordingly.
• Oversee maintenance of FAQs in collaboration with the Consumer Care team.

Benefits

• Minimum Essential Coverage (MEC) medical plan
• Dental/vision/term life package
• Discount prescription program
• Critical illness and accident coverage
• Tele-behavioral health services
• 401(k) plan
• Sick leave for eligible candidates
• Minimum Value (MV) PPO medical plan
• Employee Stock Purchase Plan
• Paid holiday eligibility based on length of service

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Education Level: No Education Listed