Sr. Brand Ambassador - Part Time - Buffalo/Rochester

Jeeter•Buffalo, NY

About The Position

The Senior Brand Ambassador drives brand awareness and sales performance by partnering closely with key dispensary accounts and a dedicated sales representative within an assigned territory. This role has increased autonomy to speak to selling power, product performance, and brand strategy, along with expanded field visibility through on-site dispensary visits and sales travel beyond HUDs, pop-ups, and educational events. The Senior Brand Ambassador owns regional execution, delivers high-impact brand activations, upholds elevated visual merchandising standards, and provides actionable market insights that support sales and marketing goals while maintaining strong brand integrity and loyalty.

Requirements

Strong knowledge of cannabis products, their effects, chemistry, and market trends.
Exceptional verbal and written communication skills, with the ability to present information clearly to diverse audiences.
Strong attention to detail and ability to manage multiple tasks and priorities in a fast-paced environment.
Strong ability to engage with consumers and budtenders to effectively drive sales and meet marketing objectives.
Ability to work autonomously while also being a collaborative team player, building strong relationships across departments.
Proficiency with basic computer programs, such as Microsoft Office and Google Suite, and familiarity with social media platforms for content sharing.
A passion for delivering outstanding customer service, with a positive attitude and enthusiasm for driving results.
Strong work ethic, punctuality, and reliability, with a commitment to upholding brand standards
High School Diploma or GED required.
2+ years of experience in marketing, sales, or event promotions, with a proven track record of success.
1+ years of experience working in a public-facing event role, demonstrating effective customer interaction skills.
1+ years of experience within the legal cannabis industry, with cannabis event experience preferred.
At least 1 year of experience in a customer service or client-facing role, ensuring the highest level of customer satisfaction.
Ability to lift up to 50 pounds and navigate various event and dispensary environments.
Must have flexible availability, including weekends, afternoons, and evenings, to accommodate event schedules.
Must be willing to travel up to 100% of the time, visiting dispensaries and attending events in the assigned location.

Responsibilities

Develop a comprehensive understanding of the product line to effectively communicate its benefits to both dispensary staff and consumers.
Capture high-quality video and photo content during events to enhance social media presence and engagement.
Oversee visual merchandising and ensure proper product placement in dispensary accounts.
Process invoices, track accruals, and prepare monthly reports for the marketing team to ensure accurate financial records.
Monitor store traffic, collect feedback, and gather market intelligence to inform marketing strategies.
Plan and execute events that align with brand objectives, ensuring seamless execution.
Ensure that marketing materials, such as point-of-sale items and collateral, are available and up to date.
Work closely with the marketing and sales teams to execute promotional requests and strategies from management.
Partner closely with an assigned Sales Rep to support a specific region, focusing on ongoing account relationships and execution instead of one-off events.
Partner closely with an assigned Sales Representative to support a defined target region, moving away from general event support to a consistent, strategic sales partnership.
Lead selling power and product performance conversations with dispensary account stakeholders, demonstrating increased autonomy and ownership at the account level.
Participate in expanded sales-related field travel and on-site dispensary visits beyond standard brand activations to support regional sales initiatives.
Take increased responsibility for regional execution, account support, and market feedback, driving deeper impact and alignment with sales and marketing goals.