Sr. Associate, Programmatic

IPG MediaBrands-posted about 1 month ago

$70,000 - $75,000/Yr

Full-time • Mid Level

New York, NY

5,001-10,000 employees

Professional, Scientific, and Technical Services

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The Addressable Activation department serve as KINESSO's hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Senior Associate is accountable for the performance & pacing of their assigned brand(s) and customizes departmental standards & process to fit client needs. They act as a point of escalation and are the go-to experts both internally and externally for matters of complex setup, optimization, and platform nuances. Successful applicants must have a deep expertise across a variety of client KPIs and buying platforms. Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. A history of team management/mentorship and a comfort with internal/external-facing communication are a must!

Assists with the execution and day-to-day management of a portion of client assignment, based on specialized or technical knowledge
Understands the variety of vendors and their full value proposition
Manages vendor relationships and conversations single-handedly
Brings recommendations to customers
Supports client relationship, host kick off calls, own campaign planning
Conducts ad hoc/custom reporting for "deep dive" analytics or per agency request
Designs and delivers performance updates, business reviews, new audience-based addressable solutions and growth opportunity presentations to key agency and client contacts
Under moderate direction, works within significant limits and authority on assignments of higher complexity and coordination
Possesses demonstrated knowledge and skills, including product and industry
Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
May interact directly with clients/agency contacts and provide informal guidance, training and assistance to lower level associates and other functional areas

Basic knowledge of technology or measurement ad tech solutions, including platforms
Basic knowledge and skills in data analysis
Confident collaborating with others
Experience with Project / Account Management
Strong communication skills; clear and succinct communication

Some experience of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
Some experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)
Strong ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
Some experience with managing existing business relationships, partnerships, and alliances internally and externally
Ability to assess and rank issues and tasks in order of importance for taking action

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

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