IPG MediaBrands-posted 4 months ago
Full-time • Entry Level
New York, NY
5,001-10,000 employees
Professional, Scientific, and Technical Services

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

  • Mentor/coach junior team members on pacing, optimization, and campaign development as needed
  • Developing, optimizing, and maintaining paid search campaigns for clients
  • Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis. Developing or QAing performance insights
  • Familiarity with 3rd-party tracking vendors
  • Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
  • Supporting the team leadership and contribute to higher-level strategic initiatives
  • Responsible for leading status meetings with vendors, including proactive optimization efforts, and leading all troubleshooting comms (e.g., makegoods, QA/tracking, etc.) under coaching of manager
  • Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
  • Extensive knowledge of Microsoft Excel
  • Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
  • Excellent writing and communication skills
  • Excellent quantitative and qualitative analysis skills
  • Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (SA360, Marin/Kenshoo), AdWords, and Microsoft Ads)
  • Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team
  • Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
  • Firm grasp of how to test marketing tactics and achieve performance metrics
  • Expert ability in keyword research, ad copywriting, landing page optimization, and bid management
  • KINESSO does not require candidates to have a college degree
  • Ample experience in SEM/PPC experience, preferably with agencies, including experience in social media, web analytics, and SEO a big plus
  • Experience working on enterprise level PPC accounts with large budgets preferred
  • Technical background a plus (conversion tagging, FTP, HTML, etc.)
  • Medical and dental coverage
  • 401(k) plans
  • Flex spending
  • Life insurance
  • Disability
  • Employee discount program
  • Employee stock purchase program
  • Paid family benefits
  • Discretionary time off days
  • Company-wide Appreciation Weeks
  • Wellness Days
  • Competitive salary
  • Eligibility for an annual discretionary incentive award or a relevant incentive award
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