Sr. Associate Marketing Manager

Polaris Inc•Plymouth, MN

65d•$83,000 - $109,000•Hybrid

About The Position

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE. JOB SUMMARY The Sr. Associate Marketing Manager, Parts and Lubricants, leads the development of marketing plans that meet the Category and PG&A division goals and objectives. Responsible for managing multi-channel marketing communications to strengthen brand and drive growth through consumer & dealer awareness; providing cross-category project leadership to develop communications and promotions based on consumer needs, motivators and behaviors; and working collaboratively with the PG&A e-commerce, product, sales and Brand marketing teams.

Requirements

Bachelor degree in business, marketing or related
5+ years marketing or related experience
Proven leadership
Strong project management skills
Excellent written and verbal communication skills
Ability to lead in a fast-paced environment, managing tasks on time and within budget
Team leader who can work well across, and up and down the organization
Ability to operate autonomously on location (video shoots, shows, consumer events, etc.)
Strong computer skills (Microsoft Office)

Responsibilities

Develop integrated product marketing launch and go-to-market plans that include positioning, naming and message development
Develop and manage multi-channel content strategy including photography, copy, animations, and video
Ensure consistent adherence to brand guidelines for all marketing materials
Develop multi-channel purchase funnel marketing campaigns by working in conjunction with agencies
Drive effective and compelling marketing elements, including print collateral, social, email, in-store POP, digital media, advertising, public relations, training, & presentations
Develop project scopes & objectives, involving all relevant stakeholders, ensuring technical feasibility, and that all projects are delivered on-time, within scope and within budget
Work with cross-departmental team to develop & maintain the master content and traffic calendars
Responsible for all phases of consumer catalogs including creative, layout/pagination, studio and location photography, production, inventory and field distribution
Develop e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce/store front
Lead planning and execution of events including dealer shows and consumer events
Create collateral for retail events and promotions communicated via email and direct mail, social and email, dealer advertisements, and in-store POP
Build 1:1 relationship with consumers and build brand affinity through customer retention efforts
Drive consumer insights generation and analysis via focus groups, surveys and other measurement
Track and analyze competitive marketing efforts to optimize communication methods, mediums, and technologies to engage with various audiences
Keep current with emerging digital marketing channels (i.e. social, mobile, email, search)
Track, analyze and report on all campaign metrics
Work with cross-functional teams to deliver PG&A objectives
Manage agency interaction, schedules, budgets and production of materials

Benefits

Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture.
At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan.
Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future.
In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings.
Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work.
Employees at Polaris drive our success and are rewarded for their commitment.

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