Sr. Associate, Marketing, Boston, MA

Santander Bank • Boston, MA

110d • $93,750 - $160,000

About The Position

The Sr. Associate, Marketing leads in developing, implementing, evaluating and administrating US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc. for Santander Bank and Openbank. They are responsible for developing and maintaining Santander and Openbank's comprehensive paid media strategy, with a focus on acquisition as it relates to marketing and communications to increase visibility, acquisition, and traffic for the brand. Leads in developing, implementing, evaluating and administrating Santander and Openbank US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc. Ensures the marketing department is providing transparency, accountability, and data-driven research in pursuit of company business goals and objectives. Owns strategy and implementation with partner agencies for all paid media channels: SEM, Aggregator/Affiliate, Social, Display, CTV, Audio, Direct Mail, with a focus on acquisition media. Manages projects related to all financial products including developing and implementing marketing plans for product launches and product updates. Responsible for daily analysis of paid media and marketing campaigns and creates insights and optimizations from performance marketing metrics. Works independently and with designated ad agencies to oversee media placement, reporting, tagging, implementation, and partnership. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provides marketing optimizations and recommendations for internal stakeholders, including C-suite. Ensures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics, Brand Strategy, and Integrated Marketing teams to gauge campaign performance and reports ROI. Complies with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

Requirements

• Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field.
• 9+ years of Marketing, Communications or related experience.
• 3+ years of Financial Services Industry/Banking experience.
• Direct Mail experience.
• 3+ years in Aggregator/affiliate marketing for financial services.
• Acquisition marketing expertise.
• Strong acquisition and marketing analytics skills.
• Ability to motivate or influence senior level personnel.
• Strong project management and critical thinking skills.

Nice To Haves

• Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field.
• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
• Experience in Microsoft Office products.

Responsibilities

• Develop, implement, evaluate and administer US marketing campaigns.
• Maintain comprehensive paid media strategy for Santander and Openbank.
• Manage projects related to financial products including marketing plans for product launches and updates.
• Analyze paid media and marketing campaigns, creating insights and optimizations.
• Oversee media placement, reporting, tagging, implementation, and partnership with ad agencies.
• Provide marketing optimizations and recommendations for internal stakeholders.
• Collaborate with Marketing Analytics, Brand Strategy, and Integrated Marketing teams to gauge campaign performance.
• Ensure compliance with applicable laws and regulations.

Benefits

• Base Pay Range Minimum: $93,750.00 USD
• Base Pay Range Maximum: $160,000.00 USD

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree