Sr. Associate, Conversion Rate Optimization (CRO) Manager, Digital Marketing Team, Boston, MA or New York, NY
This job is no longer available
There are still lots of open positions. Let's find the one that's right for you.
About The Position
The Senior Associate, Conversion Rate Optimization (CRO) Manager sits on the Digital Marketing team in either New York, NY or Boston, MA. This CRO lead is responsible for designing and managing the strategic optimization roadmap for our public websites to drive continuous improvement in conversion performance while maintaining a smooth user experience. This role contributes to the success of marketing programs for multiple business segments across a variety of consumer banking and small business product lines. In this role, s/he is responsible for engaging with Marketing Strategy partners and Channel Leads to ensure a deep understanding of and alignment with their strategic objectives and initiatives. S/he is also responsible for maintaining close collaboration with internal and external marketing partners to develop and deliver the marketing plan. The person in this role is responsible for ensuring marketing ROI analysis informs a rigorous testing strategy and strong competitive presence focused on driving conversion optimization.
