Sr Associate, Brand Strategy & Activation - Hot Wheels

Mattel • El Segundo, CA

24d

About The Position

The Opportunity: We have multiple openings for Sr. Marketing Associates across the Hot Wheels Core and Hot Wheels Adult teams. In these roles, you will drive day-to-day brand activations in partnership with internal cross-functional teams and external agencies. Depending on the team placement, you will help shape strategies that expand brand awareness, support key launches, and grow the full franchise. For our Hot Wheels Adult team, this includes developing and executing initiatives specifically designed to engage and accelerate the rapidly growing adult fan business. What Your Impact Will Be: Brand Activation With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution Translate brand strategy into campaigns, content, and activations With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute Ensure media strategy is executed well across regions, and manage day-to-day creative production Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty Manage day-to-day execution of agency scope in partnership with brand creative Track & report on campaign performance (awareness, engagement, conversion) Track & report on franchise health through consumer engagement, sales performance, and cultural impact.

Requirements

• 3+ years of experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
• Self-starter who is detail oriented, driven, focused, pro-active and collaborative
• Consumer insights & research: Understanding of consumer psychology, brand equity drivers, and cultural trends.
• Ability to synthesize data and pull insights to create recommendations
• Understanding of marketing mix and KPIs
• Portfolio management: Balancing toys and non-toy CP categories under a unified brand.
• Ability to work with cross-functional partners including Design, Product, Marketing, and Franchise teams to execute work.
• Financial acumen: Experience with P&L at the brand or category level.
• Communication skills: Strong presentation skills and ability to tell a story.
• Proficiency in PowerPoint, Outlook, Word and Excel.

Responsibilities

• Brand Activation With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution
• Translate brand strategy into campaigns, content, and activations
• With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute
• Ensure media strategy is executed well across regions, and manage day-to-day creative production
• Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights
• Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty
• Manage day-to-day execution of agency scope in partnership with brand creative
• Track & report on campaign performance (awareness, engagement, conversion)
• Track & report on franchise health through consumer engagement, sales performance, and cultural impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed