Sr Associate Brand Manager

Post Consumer Brands • Lakeville, MN

109d

About The Position

Post Consumer Brands, headquartered in Lakeville, Minn., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. We are seeking a Senior Associate Brand Manager- Foodservice (SrABM-FS) to join our Business-to-Business (B2B) team to support our Ready-to-Eat (RTE) Cereal, Granola, Hot Cereal, Peanut Butter, and Pet businesses with a primary focus on our Foodservice channel and additional support for our other Non-Retail Channels. The SrABM-FS will manage the 4Ps of Marketing (Pricing, Product, Placement, and Promotion) and partner with Sales to support key customer initiatives and presentations to drive growth across the business.

Requirements

• Bachelor's Degree in Marketing, Advertising, or Business required.
• Minimum of 5 years of foodservice marketing experience in product/brand/category marketing.
• Proven commercialization experience including go-to-market strategy, launch execution, and post-launch performance tracking.
• Demonstrated analytical expertise in leveraging market insights to shape data-informed strategies.
• Proven ability to lead complex projects from concept to execution, with clear communication to cross-functional stakeholders.

Nice To Haves

• MBA preferred.
• Previous Management Experience preferred.

Responsibilities

• Analyze market trends, customer needs, and competitive landscape to identify opportunities and gaps for new and/or existing products in the category.
• Act as business lead for Non-Retail within PCB's commercialization process.
• Develop Charters and participate in Stage Gate process.
• Work closely with the commercialization cross-functional team to successfully bring new items and package formats to market.
• Responsible for the semi-annual formal SKU Rationalization process for the Foodservice (Non-Retail) Team.
• Facilitate the creation of Sales Support Materials with targeted selling propositions utilizing the PCB Studio.
• Lead the Foodservice Digital/Social Media Strategy.
• Manage the PCB Foodservice Website content direction and e-commerce opportunities.
• Analyze competitive pricing trends and COGS to maximize profitability while effectively positioning the categories for growth.
• Develop, implement, monitor, and revise Foodservice product promotional spend to ensure profitable category volume growth.
• Support the Foodservice Sales Planning Manager with the monthly Forecast by providing updates on promotional activity.
• Implement and support development of the category strategy, positioning, value proposition and roadmap.
• Perform Market Research using 3rd parties as well as feedback from current and potential operators.
• Provide Foodservice business inputs for monthly and quarterly business meetings.
• Administer reporting on business performance with Finance, Marketing, and Demand Planning departments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Manufacturing
• Education Level: Bachelor's degree