Sr Associate Brand Manager - V8 Energy

Campbell's • NJ

102d • $115,300 - $165,700

About The Position

Shape the future of V8 Energy by driving strategic brand growth and innovation across a dynamic consumer landscape. Lead initiatives that evolve brand foundations and ensure long-term pipeline sufficiency through innovation and insight. Champion data-driven decision-making and cross-functional collaboration to deliver impactful brand experiences. Influence how our iconic brand shows up across consumer touchpoints, ensuring relevance and resonance in a rapidly changing market. Be a thought leader and galvanizer across functions, driving brand and business goals forward through innovation and commercialization.

Requirements

• Bachelor’s degree required.
• 3+ years of brand management experience (MBA may count for some experience).
• Strong strategic, creative, and analytical thinking skills.
• Proven ability to lead and influence cross-functional teams and external partners.
• Excellent communication and presentation skills across all organizational levels.
• Proactive and adaptable mindset with the ability to manage shifting priorities.
• Strong business and financial acumen with analytical rigor.
• Ability to manage multiple projects under tight deadlines in a dynamic environment.

Nice To Haves

• MBA strongly preferred.
• Food and Beverage experience or CPG experience preferred.
• Experience with integrated business planning and product development.
• Familiarity with data visualization tools or platforms for performance tracking.
• Exposure to agile marketing practices or innovation frameworks.
• Passion for consumer behavior and emerging trends in Beverage and Energy.

Responsibilities

• Develop strategic frameworks for 3–5 year growth plans to ensure innovation pipeline sufficiency.
• Evolve brand foundations to reflect changing consumer needs and market dynamics.
• Provide insights to inform product development and brand positioning.
• Partner with cross-functional teams to build a pipeline of new products and platforms that align with strategic brand goals.
• Oversee full lifecycle from concept to execution.
• Lead cross-functional teams to deliver projects on time and within budget.
• Communicate project status, risks, and opportunities to internal stakeholders.
• Collaborate with brand operations to inform monthly integrated business planning cycles.
• Track KPIs and business performance metrics to assess success and identify improvement opportunities.
• Become the business expert on the V8 Energy business and its competitive landscape.
• Synthesize multiple data sources to guide strategic decisions and recommend actionable solutions.
• Identify emerging trends, consumer needs, and market gaps.
• Collaborate with consumer insights, integrated marketing and sales to develop campaign KPIs and tactical plans aligned with brand positioning and target audiences.
• Ensure consistent brand expression across all consumer touchpoints, including in store, digital, social, PR, and media.

Benefits

• Medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Matching 401(k) plan with immediate vesting.
• Unlimited sick time along with paid time off and holiday pay.
• Free access to the fitness center (if in WHQ).
• Access to on-site day care (operated by Bright Horizons) and company store.
• Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually.
• Variety of Employee Resource Groups (ERGs) to support employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree