Sr Associate Brand Manager - Snyders of Hanover

Pepperidge FarmCamden, NJ
110d$115,300 - $165,700

About The Position

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover, Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Requirements

  • Bachelor's degree required.
  • 3+ years of brand management experience (MBA may count for some experience).
  • Strong strategic, creative, and analytical thinking skills.
  • Proven ability to lead and influence cross-functional teams and external partners.
  • Excellent communication and presentation skills across all organizational levels.
  • Demonstrated ability to build integrated brand activations with agency partners.
  • Proactive and adaptable mindset with the ability to manage shifting priorities.
  • Strong business and financial acumen with analytical rigor.
  • Ability to manage multiple projects under tight deadlines in a dynamic environment.

Nice To Haves

  • MBA strongly preferred.
  • Food experience or CPG experience preferred.
  • Experience with integrated business planning, product development, and project management.
  • Familiarity with data visualization tools or platforms for performance tracking.
  • Exposure to agile marketing practices or innovation frameworks.
  • Passion for consumer behavior and emerging trends in snacking and wellness.

Responsibilities

  • Develop strategic frameworks for 3-5 year growth plans to ensure innovation pipeline sufficiency.
  • Evolve brand foundations to reflect changing consumer needs and market dynamics.
  • Collaborate with consumer insights, integrated marketing and sales to develop campaign KPIs and tactical plans aligned with brand positioning and target audiences.
  • Ensure consistent brand expression across all consumer touchpoints, including in store, digital, social, PR, and media.
  • Partner with innovation teams to build a pipeline of new products and platforms that align with strategic brand goals.
  • Lead cross-functional teams to deliver projects on time and within budget.
  • Communicate project status, risks, and opportunities to internal stakeholders.
  • Collaborate with brand operations to inform monthly integrated business planning cycles.
  • Become the business expert on Snyder's of Hanover and its competitive landscape.
  • Synthesize multiple data sources to guide strategic decisions and recommend actionable solutions.

Benefits

  • Medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Matching 401(k) plan with immediate vesting.
  • Unlimited sick time along with paid time off and holiday pay.
  • Free access to the fitness center if in WHQ.
  • Access to on-site day care (operated by Bright Horizons) and company store.
  • Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Variety of Employee Resource Groups (ERGs) to support employees.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Industry

Merchant Wholesalers, Nondurable Goods

Education Level

Bachelor's degree

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