Sr. Associate Brand Manager - Pink Whitney

E. & J. Gallo Winery•Modesto, CA

37d•$100,600 - $151,000•Hybrid

About The Position

Join our dynamic team and play a pivotal role in shaping the future of our brand! We are seeking a passionate and innovative individual to independently manage the development of portions of our brand plan, including key marketing initiatives and channel strategies. With experience in the Spirits category, you will contribute to the Agile Roadmap development alongside Senior Brand Managers and Subject Matter Experts, ensuring that each initiative aligns with our Brand Strategic Positioning. In this role, you'll pull and analyze relevant data to make informed decisions, articulate performance drivers, and manage sublines within our brand architecture. Your expertise in managing annual paid media planning, experiential events, and budgets will be crucial, as you'll partner with regional marketing and local sales teams to execute impactful campaigns. You will contribute to our 3-year operating plan, making strategic trade-offs within the P&L to deliver financial results. Leading demand preparation, you will articulate risks and opportunities, driving brand demand across consumer and customer drivers. Your ability to screen for strategic and tactical opportunities will support our Sixth Standard strategy and the development of Brand Standards. Effective budget management and a deep understanding of channel tactics will ensure consistency with our brand equity. Monthly market visits will allow you to evaluate activation tools, collect feedback, and identify emerging trends. You will also support the implementation and evaluation of new marketing innovations, ensuring they align with our consumer targets and brand strategy. Your consumer empathy and ability to pull and analyze brand data will guide our strategy, while your support in developing Opportunity Audiences and Inspirational Archetypes will drive our brand's evolution. You'll optimize our Brand Story and Visual Guidelines, linking campaigns to marketing activities in a compelling way. Join us in delivering on-time, go-to-market materials and ensuring compliance with quality, environmental, and safety regulations. Be part of a team that values creativity, collaboration, and strategic thinking. Apply now and help us drive our brand to new heights!

Requirements

Master's degree plus 2 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's plus 3 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility.
Required to travel up to 50% of the time in-market in order to perform job duties.
Strong analytical & financial acumen.
Skilled in project management.
Ability to effectively partner with cross-functional teams.
Excellent written & verbal communication skills.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Nice To Haves

Master's degree plus 4 years of brand marketing experience; OR Bachelor's degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's plus 6 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility.
IRI Circana experience.
Experience managing multiple external agencies.
CPG, Pharmaceutical, or Alcohol beverage industry experience.
Experience in a regulated environment.
Understanding of agile practices.
Knowledge of on-premise channel.

Responsibilities

Manage the development of portions of our brand plan, including key marketing initiatives and channel strategies
Contribute to the Agile Roadmap development alongside Senior Brand Managers and Subject Matter Experts, ensuring that each initiative aligns with our Brand Strategic Positioning
Pull and analyze relevant data to make informed decisions, articulate performance drivers, and manage sublines within our brand architecture
Manage annual paid media planning, experiential events, and budgets
Partner with regional marketing and local sales teams to execute impactful campaigns
Contribute to our 3-year operating plan, making strategic trade-offs within the P&L to deliver financial results
Lead demand preparation, you will articulate risks and opportunities, driving brand demand across consumer and customer drivers
Screen for strategic and tactical opportunities will support our Sixth Standard strategy and the development of Brand Standards
Effective budget management and a deep understanding of channel tactics will ensure consistency with our brand equity
Monthly market visits will allow you to evaluate activation tools, collect feedback, and identify emerging trends
Support the implementation and evaluation of new marketing innovations, ensuring they align with our consumer targets and brand strategy
Consumer empathy and ability to pull and analyze brand data will guide our strategy, while your support in developing Opportunity Audiences and Inspirational Archetypes will drive our brand's evolution
Optimize our Brand Story and Visual Guidelines, linking campaigns to marketing activities in a compelling way
Deliver on-time, go-to-market materials and ensuring compliance with quality, environmental, and safety regulations