Sr Associate, B2B Lifecycle Marketing, SevenRooms (CRM)
About The Position
As a Lifecycle Marketing Senior Associate, you will be responsible for communications and programs to grow customer engagement, product adoption, and retention on our SevenRooms platform through email, push notifications, and in-app messaging. You will develop targeted communications that guide customers through key moments in their journey — from onboarding and feature discovery to ongoing optimization and expansion. You will partner closely with cross-functional stakeholders across Product, Sales, Merchant Success, Operations, and Analytics to identify opportunities to increase platform adoption and improve the customer experience.
Requirements
- 3+ years experience in CRM or email marketing
- Deep familiarity with CRM technology including ESPs/marketing automation platforms
- Analytical mindset with strong attention to detail
- Strong writer and communicator
- Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
- Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics.
- Extremely organized, dependable, self-motivated & ability to multi-task
- Bachelor’s degree or equivalent experience
Responsibilities
- Create and execute CRM strategies to increase engagement, usage, and adoption of the SevenRooms platform throughout the restaurant lifecycle.
- Work closely with the Product Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program
- Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch
- Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams
- Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle
- Manage email reporting, monitor trends, and make recommendations based on results
- Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team
Benefits
- a 401(k) plan with employer matching
- 16 weeks of paid parental leave
- wellness benefits
- commuter benefits match
- paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
- medical, dental, and vision benefits
- 11 paid holidays
- disability and basic life insurance
- family-forming assistance
- a mental health program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
