Sr. Associate, B2B Demand Generation and Pipeline

Grubhub Holdings • Chicago, IL

105d • $86,000 - $108,000

About The Position

The Sr. Associate, B2B Demand Generation and Pipeline role is essential to accelerating pipeline growth across Grubhub's Merchant and Grubhub for Business segments (corporate, campus/ hospitality) and sits within Grubhub's B2B Marketing team. The Sr. Associate will own mid-funnel demand gen strategies and execution across account-based marketing (ABM), pipeline acceleration programs, and sales enablement activities like e-gifting and nurture campaigns. This individual will work cross-functionally with Sales, Revenue Operations, and Growth teams to develop targeted campaigns, personalized outreach strategies, and compelling content that helps close merchant and corporate deals faster. You'll support tooling, platform management, and sales enablement development to ensure conversion at every stage.

Requirements

• 3+ years in B2B demand generation, ABM, or similar marketing roles.
• Hands-on experience building campaigns in Salesforce, Marketo/Pardot (or similar marketing automation systems), and Salesloft.
• Familiarity with ABM tools such as ZoomInfo or Clearbit.
• Strong copywriting, content development, and campaign execution skills.
• Ability to collaborate across departments and influence key stakeholders.

Nice To Haves

• Experience with gifting platforms (e.g., Sendoso).
• Background in pipeline analytics or revenue marketing.

Responsibilities

• Plan and execute pipeline acceleration campaigns leveraging tactics like ABM, lead nurture, custom content, and strategic e-gifting.
• Collaborate with Sales to identify priority accounts and create content and outreach strategies tailored to their stage in the funnel.
• Support end-to-end management of Marketing Automation, ABM and gifting platforms, including campaign setup, scoring, and integrations.
• Identify new tools, workflows, or sales enablement tactics to improve conversion and seller effectiveness.
• Support Grubhub for Business and Merchant sales teams with tailored marketing tools and enablement materials that help move deals forward including case studies, customer stories, pitch decks, nurture emails, etc.
• Collaborate with Sales Operations and Revenue Enablement to enhance our ability to activate prospects at the right stage with the right messages.

Benefits

• Flexible PTO / PTO.
• Excellent medical, dental and vision benefits.
• 401k.
• Employee network groups.
• Paid parental leave.
• Weekly Grubhub credit for free meals.
• Paid time off to support social causes.

What This Job Offers

• Career Level: Mid Level