Sr. Assistant Marketing Manager, Social Media Strategy

Altria • VA

81d • $88,800 - $128,850

About The Position

Want to help develop and implement Organic and Paid Social Media marketing strategy across multiple platforms for Fortune 500 Company with some of the most iconic brands? If you are someone who not only understands social media from a creative perspective but also has hands-on experience with campaign setup, optimization, analytics, and community engagement, we want to speak with you! We are currently seeking a Sr. Assistant Marketing Manager, Social Media Strategy to join our Consumer Experience Organization (CXO) in Richmond, VA but are open to a remote work arrangement. The role will work closely with our digital, media, and creative agencies to ensure our brand voice is consistent, our campaigns are optimized for performance, and our communities are engaged in meaningful ways.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of hands-on experience handling both organic and paid social media campaigns directly (not just agency oversight).
• Proficiency in social media tools such as Sprout Social, Hootsuite, or Sprinklr.
• Strong grasp of social KPIs, A/B testing, and campaign optimization strategies.
• Experience handling large-scale community engagement across platforms.
• Ability to analyze performance data and translate insights into actionable recommendations.
• Background in CPG, retail, or lifestyle brands, with exposure to influencer and UGC strategies and basic knowledge of platform-specific creative specs.

Responsibilities

• Support the development and execution of organic and paid strategies across platforms like Instagram, Facebook, X, and YouTube—ensuring content aligns with brand standards and campaign goals.
• Collaborate with agencies to plan, launch, and optimize paid social campaigns, including audience targeting, creative testing, and budget pacing.
• Lead day-to-day engagement by managing responses to comments, DMs, and mentions with a consistent brand voice; monitor sentiment and raise issues as needed.
• Build and maintain a community management playbook to ensure timely, brand-appropriate, and consistent interactions across platforms.
• Use tools like Sprout Social to track performance, analyze KPIs (CTR, engagement, ROAS, sentiment, etc.), and deliver actionable insights.
• Prepare weekly and monthly reports to share social media performance trends and recommendations with internal partners.
• Partner with digital, media, creative, brand, PR, and e-commerce teams to align messaging, promotions, and campaign execution.

Benefits

• Flexible and remote work options.
• 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek.
• Annual merit increases and performance bonus.
• 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary.
• Student loan repayment assistance, conference attendance, or certification with professional development stipends.
• Comprehensive medical, dental, and vision coverage for you and your family.
• Paid parental and bonding leave.
• Wellness programs that care for your whole well-being.
• Paid volunteer days.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees