About The Position

The Lead Art Director, Paid Media, reporting to the VP of Acquisition Creative, is a highly skilled creative focused on concepting and executing best-in-class advertising across Meta (Facebook/Instagram), TikTok, Snap, Google, Reddit, and emerging channels. This role is central to our performance creative strategy, with a primary focus on video but with insights and creative learnings shared across static assets as well. This individual will generate and develop ideas, translate performance insights into creative approaches, and collaborate with copy, motion, editorial, and production partners to bring work to life. They will also work with producers to shape how we capture a library of still and video content for paid ads. The right candidate has a bias for action, a growth mindset, and deep curiosity about what makes ads work. They are equally motivated by strong creative craft and by digging into performance results to inspire the next round of work.

Requirements

  • 8-10 years of experience in art direction or design, with a strong portfolio of paid media creative.
  • Proven ability to concept and ship video-first ads quickly in fast-paced environments.
  • Deep understanding of platform best practices for Meta, TikTok, Snap and other digital channels.
  • Proficiency in Adobe Creative Suite, Figma, and creative tools (including AI).
  • Strong creative instincts in video storytelling, typography, layout, and visual design.
  • Comfort working with performance data as both a guide and inspiration for creative.
  • Excellent collaboration and communication skills, working closely with growth, copy, production, and external partners.
  • Self-starter with a bias for action, curiosity about performance drivers, and a growth mindset.

Responsibilities

  • Concept, design, and art direct paid media ads across video and static formats, tailored for a range of paid media channels.
  • Partner with growth and integrated marketers to analyze performance and audience insights to pitch new creative areas to test.
  • Collaborate with copywriters, motion designers, editors, and producers to deliver high-quality ads that balance brand craft with performance goals.
  • Contribute to shoot planning with producers, ensuring still and video content is captured with paid placements in mind.
  • Translate performance results into creative adjustments and share learnings across teams.
  • Maintain high standards of visual craft in composition, typography, color, photography, and motion.
  • Provide clear, constructive art direction and feedback to cross-functional creative partners and external collaborators.
  • Recommend efficiencies and process improvements that allow for faster, smarter creative output.
  • Model curiosity, experimentation, and a growth mindset in every stage of the creative process.

Benefits

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • 401k benefits with employer matching contribution
  • Offsite team retreats
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