Sr. Analyst - Retail Category Insights

Advantage Sales & Marketing dba Advantage Solutions•Charlotte, NC

10d

About The Position

Category Insights Sr. Analyst As a Category Insights Senior Analyst, you will serve as a critical analytical and insights resource for our national clients with $20M+ in retail sales in a specific regional sales market. You will play a strategic role in delivering consumer and marketplace insights. In this position, you will serve as a key business partner to the Category Analytics & Insights and sales teams in helping diagnose business problems and drive business growth. Working closely with a regional sales office, you will collaborate with internal and external clients to identify data reporting needs, conduct business data analysis, and create both ad hoc and standardized reports to facilitate actionable insights. You may provide direction to one or more Business Intelligence Analysts to assist in his/her development of analyzing and reporting information using a variety of tools, data sets (i.e., NIQ, Circana, customer, shipment, etc.), and techniques. As the Category Insights Senior Analyst, you will be regarded as the subject matter expert in consumption data for your assigned clients. You may also be involved in developing or implementing tools to enhance processes for capturing business data and maintaining data quality. Take this opportunity to join North America’s leading business solutions provider and build your career working with amazing people in a growing industry! Apply today! What we offer: Full-Time Benefits (Medical, Dental, Vision, Life) 401(k) with company match Training and Career Development Generous Paid Time-Off Responsibilities: Primary focus; grocery, pet & dairy/frozen categories. Ability to develop compelling stories for established CPG brands and upcoming brands as well. Present insights and strategic initiatives to client directors and Advantage key account managers. Opportunity analysis Assortment analysis Innovation launch Post-promotion analysis Retailer reviews Category reviews Emphasis on understanding shopper behavior, category trends, and identifying market opportunities. Thought leadership in positioning products for buyers. Qualifications: 5–10 years in retail analytics or category management (not financial/data-only analytics). Data access/Usage Experience. Circana Nielsen Advanced Excel – reporting, scorecards. Power BI preferred. Strong communication and storytelling ability Job Will Remain Open Until Filled Responsibilities The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today. Responsibilities Strategic Business Insights: Keep a pulse on the business, bringing the right insights and market data to measure DSMP tactical execution. Leverage key learnings to inform plan adjustments and partner with sales and Category Analytics & Insights team for in-market execution. Trade & Pricing: Contribute to the development of retail trade & promotional pricing recommendations, supporting the Sales Team with in-depth pre- and post-promotional analysis. Insights and learnings to enhance trade effectiveness and efficiency for Clients. Business Reviews & Market Assessments: Provide insights and data from a variety of sources in the development of line reviews, business reviews, and impactful customer specific selling stories to help support ADV client selling opportunities. Project Management: Prioritize and manage project schedule by monitoring progress, coordinating activities, and resolving issues. Client/Customer Partnership: Build strong, value-added relationships with clients/customers and internal stakeholders. Transform insights and implications into actionable recommendations that inform strategic direction. Qualifications Education Requirements: Bachelor’s degree required; certification in Category Management a plus

Requirements

5–10 years in retail analytics or category management (not financial/data-only analytics).
Data access/Usage Experience.
Circana Nielsen
Advanced Excel – reporting, scorecards.
Strong communication and storytelling ability
Bachelor’s degree required

Nice To Haves

Power BI preferred.
certification in Category Management a plus
Proficiency with data visualization tools like Power BI, Tableau, or Looker
Advanced Excel skills (pivot tables, v-lookups); familiarity with database tools like Alteryx or MS Access a plus
Expert in turning multiple data sources into compelling, business-driving insights
Strong syndicated data and reporting application experience (e.g., NIQ, Circana)

Responsibilities

Primary focus; grocery, pet & dairy/frozen categories.
Ability to develop compelling stories for established CPG brands and upcoming brands as well.
Present insights and strategic initiatives to client directors and Advantage key account managers.
Opportunity analysis
Assortment analysis
Innovation launch
Post-promotion analysis
Retailer reviews
Category reviews
Emphasis on understanding shopper behavior, category trends, and identifying market opportunities.
Thought leadership in positioning products for buyers.
Keep a pulse on the business, bringing the right insights and market data to measure DSMP tactical execution.
Leverage key learnings to inform plan adjustments and partner with sales and Category Analytics & Insights team for in-market execution.
Contribute to the development of retail trade & promotional pricing recommendations, supporting the Sales Team with in-depth pre- and post-promotional analysis.
Insights and learnings to enhance trade effectiveness and efficiency for Clients.
Provide insights and data from a variety of sources in the development of line reviews, business reviews, and impactful customer specific selling stories to help support ADV client selling opportunities.
Prioritize and manage project schedule by monitoring progress, coordinating activities, and resolving issues.
Build strong, value-added relationships with clients/customers and internal stakeholders.
Transform insights and implications into actionable recommendations that inform strategic direction.