Sr. Analyst, Performance Media Analytics

NBC • New York, NY

112d • $85,000 - $115,000

About The Position

The Media Group at NBCU supports a powerhouse collection of consumer-first brands, including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth, and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive. NBCU's Decision Sciences Media Analytics team is seeking a Senior Analyst who blends strong analytical experience and strategic acumen to enable data-driven media optimization and insights. This role will be instrumental in analyzing media performance, providing executive-facing reporting, and delivering key insights that drive NBCUniversal Television & Streaming and Peacock success. The Sr. Analyst will partner closely with Performance Marketing to influence strategic decisions for media optimization and planning.

Requirements

• Bachelor's degree with 2+ years of experience in marketing analytics or performance media
• Experience with Performance Media campaign optimizations, analysis, and reporting
• Effective communicator and collaborator with strong project management and problem-solving skills
• Proficiency in tools like Tableau or other data visualization software
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines
• Familiarity with, or interest in, media mix modeling (MMM), multi-touch attribution (MTA), customer journey analytics
• Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose

Nice To Haves

• Experience in a subscription or digital media business/agency
• Experience querying large datasets with SQL, BigQuery, Databricks, or other similar data analysis tools
• Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment

Responsibilities

• Identify trends, patterns, and key drivers within data to inform strategic decision-making and optimize media strategies for the NBCU/Peacock business
• Lead working discussions with Performance Media stakeholders to develop the optimized media mix, across channels, creative, and other considerations
• Conduct ad-hoc deep dives and exploratory analyses to inform campaign planning
• Produce recurring reporting and insights to analyze campaign performance and influence optimizations for pacing and media contributions towards business goals
• Develop optimization strategies that maximize return from media, for conversion, platform engagement, and other KPIs
• Maintain tracking and reporting of media contributions to business objectives and key results
• Contribute to cross-channel measurement efforts, triangulating learnings across other techniques, including Marketing Mix Modeling, attribution, and experiments
• Ensure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group's Measurement approach

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Variety of other discounts and perks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Broadcasting and Content Providers
• Education Level: Bachelor's degree