Sr Analyst, Paid Social

Hawke Media•Santa Monica, CA

6d•$65,000 - $70,000•Onsite

About The Position

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing eﬀorts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture. Job Summary The Sr. Media Analyst, Paid Social participates in all aspects of clients’ paid social media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.

Requirements

Basic knowledge of analytics and performance media
Familiarity with marketing principles, analytics and concepts
Strong Microsoft Excel and Microsoft PowerPoint skills
A strong writer and presenter
A left and right brain thinker – a data powered strategist
An independent worker with strong time management and organization skills
A problem solver with foresight and the ability to develop creative solutions
Detail oriented with commitment to follow through
Nimble and flexible to succeed in a fast-paced environment
A strong team player, willing to roll up your sleeves
Interested in the social landscape and a desire to innovate and keep up with trends
A supporter of and advocate for diversity, equity and inclusion
Excellent verbal and written skills; uncommon organizational
Team player, well organized, able to work in a team setting or independently.
skills, multi-tasking capabilities, and attention to detail.

Responsibilities

Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting
Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and eﬃciency of each campaign
Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
Oversee traﬃcking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
Take part in developing strategic social plans in tandem with internal teams
Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives
Collaborate with Supervisor to identify problems and recommend solutions
Keep Supervisor updated on the status and timing of deliverables
Assist with optimizing campaign performance while establishing benchmarks for marketing automation, CRM, and other technologies to support campaign execution. Support in target strategy and reporting process.
Comprehension of applied marketing strategies. Learn sales and marketing funnels, audience segmentation and consumer conversion paths.
Create ads that will convert across all platforms. Research and practice, stay ahead of the latest updates regarding tools, techniques, and methods related to social media.
Ability to learn and grow with our internal Hawke strategy within the channel.