Sr Analyst, Media Analytics

Lowe's Home Centers • Mooresville, NC

10d

About The Position

Your Impact The Senior Analyst, Media Analytics supports Lowe's enterprise media measurement and optimization efforts by analyzing campaign performance, producing insights, and driving data-informed recommendations. This role plays a key part in connecting Lowe's paid media investments to both eCommerce and in-store performance, ensuring marketing effectiveness and continuous improvement. What You Will Do Collect, validate, and analyze performance data across all paid media channels. Develop and maintain recurring reports and dashboards to monitor campaign and channel performance. Track and interpret key performance indicators (KPIs) such as return on ad spend (ROAS), reach, conversion rate, cost per acquisition (CPA), and store traffic lift to optimize media plans and influence business decisions. Identify insights and trends to inform optimization opportunities and media planning decisions. Support the design and analysis of split tests (A/B tests) and incrementality studies. Collaborate with Media Strategy, Activation, Data Analytics, and Finance to connect media metrics to sales and customer outcomes. Ensure data quality, consistency, and alignment with enterprise reporting standards. Contribute to continuous improvement of reporting tools, methodologies, and processes.

Requirements

• Bachelor's degree in Analytics, Marketing, Statistics, Business or a related field or equivalent years of experience in lieu of education requirement, if applicable
• 5 Years of general Marketing experience
• 2–4 years of experience in media analytics, digital marketing, or performance measurement
• Working knowledge of media performance metrics and data sources (DSP, ad server, social, search, retail media)
• Proficiency in Excel and data visualization tools (Tableau, Power BI)
• Strong analytical and problem-solving skills with attention to detail

Nice To Haves

• Experience in retail, eCommerce, or omnichannel marketing analytics
• Familiarity with marketing attribution, incrementality testing, or MMM methodologies
• Experience using SQL or data querying tools for performance analysis
• Understanding of omni-retail business model, customer segments, and omnichannel marketing ecosystem

Responsibilities

• Collect, validate, and analyze performance data across all paid media channels.
• Develop and maintain recurring reports and dashboards to monitor campaign and channel performance.
• Track and interpret key performance indicators (KPIs) such as return on ad spend (ROAS), reach, conversion rate, cost per acquisition (CPA), and store traffic lift to optimize media plans and influence business decisions.
• Identify insights and trends to inform optimization opportunities and media planning decisions.
• Support the design and analysis of split tests (A/B tests) and incrementality studies.
• Collaborate with Media Strategy, Activation, Data Analytics, and Finance to connect media metrics to sales and customer outcomes.
• Ensure data quality, consistency, and alignment with enterprise reporting standards.
• Contribute to continuous improvement of reporting tools, methodologies, and processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees