Sr. Analyst, Media Analytics & Market Insights, Burger King

Restaurant Brands International • Miami, FL

22h • Onsite

About The Position

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. As a Senior Analyst, Media Analytics & Market Insights, you will monitor and analyze media trends impacting business performance and provide insights to drive data-based decisions across key areas. Your work will support strategic growth by delivering data-driven insights, analyzing the competitive landscape, and collaborating with both the media team and other internal partners to optimize business outcomes. While the core focus of the role is media analytics, the position may flex into topline or performance analytics projects as business needs evolve. RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week out of our office in Miami, FL.

Requirements

• 2+ years in media, QSR, retail, CPG supplier, or a related field.
• Bachelors degree in Business, Marketing, Communications, or a related field.
• Proficiency with databases like ISpot, Circana, Earnest, or national retailer platforms for data extraction and manipulation.
• Experience with SQL and data visualization software (Tableau/PowerBI).
• Advanced skills in Excel and PowerPoint.
• Strong critical-thinking and problem-solving abilities, with the ability to debate complex issues, ask insightful questions, and synthesize data learnings.
• Story-telling capabilities, with the ability to drill down key finding & recommendations into digestible and cohesive decks & presentations
• Highly organized and detail oriented, with a proactive mindset.
• Resilient, with the ability to thrive in a fast-paced, high-pressure environment and manage multiple projects with urgency.
• Effective communicator, comfortable working within cross functional teams.
• Demonstrated curiosity about the media landscape and willingness to expand expertise in media trends and strategy.
• Entrepreneurial spirit, with an interest in contributing to internal tools or processes that support broader team goals.

Responsibilities

• Analyze and present consumption trends by retailer, category, region, channel, and other factors, providing actionable insights to media, marketing, sales planning, operations, and innovation teams.
• Track and evaluate the effectiveness of media & promotional programs, delivering post-program analyses with key takeaways and opportunities.
• Report & track media KPIS, share of voice, activity and effectiveness for our brand & competitors
• Work closely with third party vendors and multiple data sources to identify promotional activity and trends, providing clear and cohesive reporting to cross functional teams.
• Design media tests & assess performance of both media tests and national windows, generating new ideas for media tests and national media strategy
• Evaluate potential new partners or vendors & provide recommendations on new tools, partnerships and programs
• Conduct in-depth analyses for strategic projects, such as Media Mix Modeling (MMM) and channel expansion initiatives.
• Analyze BK media mix modeling efforts to understand media performance and provide recommendations; lead the data collection periods quarterly.
• Collaborate with external vendors, negotiating and budgeting data investments to optimize business expenses annually.
• Support related analytics initiatives outside of media, including topline performance, forecasting, or dashboard development, based on team priorities and capacity.
• Utilize multiple data sources to identify overall and specific trends, including year-over-year comparisons and regional and product-mix differences.
• Drive reporting automation, using cutting-edge analytical tools to streamline processes.

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness.
• We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level