Sr. Analyst-Marketing Enablement

Blue Cross Blue Shield of Michigan•Detroit, MI

10d

About The Position

Description Department Summary and Preferences Responsibilities do not include building journeys within Salesforce Marketing Cloud, it does however require an understanding of consumer journeys and the requirements needed for other team members to build the journeys. Document and communicate project concepts, milestones and results leveraging the campaign business rules and project planning documents established to turn marketing strategies into actionable campaign journeys for the CRM team to begin development of Marketing Cloud journeys. Identify, evaluate, recommend and implement changes to marketing campaign execution problems and improve effectiveness of transitioning go-to-market plans into actionable experiences for development into Salesforce. Salesforce Marketing Cloud experience or similar martech operational knowledge. Identify and analyze operational data and develop insights in support of marketing objectives. Develop and improve work flows and business processes within Marketing Cloud to improve member experiences, increase new membership. Lead the development and implementation planning of marketing campaigns that require transition of go-to-market plans or projects into Salesforce Marketing Cloud. Responsible for leading the development and implementation of programs and strategies by identifying insights that enhance business decision making capability. This includes developing or changing workflows and implementing process improvements to enhance organizational products, programs and service to our customers. Identify and analyze operational data and develop insights in support of business objectives. Develop and improve work flows and business processes within defined areas to improve customer service, decrease operational costs and improve overall quality. Identify and/or analyze business problems and develop recommendations for solutions to problems. Lead the development and implementation of projects and/or teams in order to produce desired results. Document and communicate project concepts, milestones and results. Recommend and assist with implementing standard policies and procedures. Ensure that corporate compliance is communicated, implemented and monitored on an ongoing basis. Participate in systems testing, develop procedures/controls and provide recommendations for the ongoing improvement of the updated process. Provide support to internal departments and external entities by answering questions, supplying information and training. Create and present reports and presentations to display operational data and proposed business changes.

Requirements

Four (4) years of experience in a related field is required.
Excellent analytical and problem-solving skills to identify, evaluate, recommend and implement changes to processes or procedures to address problems and improve departmental effectiveness.
Organizational skills and ability to prioritize; must be able to lead multiple activities with varying timelines.
Excellent verbal, written communication and interpersonal skills.
Ability to lead and contribute to business unit and/or corporate projects.
Proficient in Microsoft Office Suites.
Ability to develop and maintain effective working relationships.

Nice To Haves

Bachelor's Degree in a related field is preferred.
Salesforce Marketing Cloud experience or similar martech operational knowledge.

Responsibilities

Document and communicate project concepts, milestones and results leveraging the campaign business rules and project planning documents established to turn marketing strategies into actionable campaign journeys for the CRM team to begin development of Marketing Cloud journeys.
Identify, evaluate, recommend and implement changes to marketing campaign execution problems and improve effectiveness of transitioning go-to-market plans into actionable experiences for development into Salesforce.
Identify and analyze operational data and develop insights in support of marketing objectives.
Develop and improve work flows and business processes within Marketing Cloud to improve member experiences, increase new membership.
Lead the development and implementation planning of marketing campaigns that require transition of go-to-market plans or projects into Salesforce Marketing Cloud.
Responsible for leading the development and implementation of programs and strategies by identifying insights that enhance business decision making capability.
This includes developing or changing workflows and implementing process improvements to enhance organizational products, programs and service to our customers.
Identify and analyze operational data and develop insights in support of business objectives.
Develop and improve work flows and business processes within defined areas to improve customer service, decrease operational costs and improve overall quality.
Identify and/or analyze business problems and develop recommendations for solutions to problems.
Lead the development and implementation of projects and/or teams in order to produce desired results.
Document and communicate project concepts, milestones and results.
Recommend and assist with implementing standard policies and procedures.
Ensure that corporate compliance is communicated, implemented and monitored on an ongoing basis.
Participate in systems testing, develop procedures/controls and provide recommendations for the ongoing improvement of the updated process.
Provide support to internal departments and external entities by answering questions, supplying information and training.
Create and present reports and presentations to display operational data and proposed business changes.