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The Senior Planning and Analysis Analyst position provides financial support and analysis within the Coke Florida Finance team. This role is essential to the annual planning process, working closely with functional areas such as, Profit Growth Management, Sales, Field Operations, Marketing, Commercial, IT, and HR. The Senior Analyst helps with the monthly rolling estimate forecast for the entire Coke Florida business, identifying related risks and opportunities. Additionally, the Senior Analyst supports commercial finance, including deal analysis with Sales teams and pre- and post-analysis of commercial activities. The role also coordinates franchise finance with the Coca-Cola Company concerning funding and customer agreements. The Senior Analyst carries out pre- and post-analysis of direct marketing expenses and investments, acts as a project coordinator, analyzes information sources comprehensively, and prepares executive summaries. This position delivers advanced analytical support and ensures timely and accurate reporting of financial performance. Furthermore, the Senior Analyst aids in process improvement initiatives and the creation of tools and reporting templates.