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This position is responsible for managing and enhancing the analytics capabilities of TD Bank digital & mobile projects, ad-hoc tagging requests and marketing support with best-in-class measurement strategies. The Digital Tagging team is an integral part of the digital analytics functions and is responsible for analytics implementation in a fast-paced environment supporting multiple digital & mobile platforms and applications across many lines of business within TD Bank (AMCB). As part of the Digital Tagging Solutions team, this position is accountable for implementation, continued integration and knowledge transfer of our analytics stack including Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services and Ensighten. As a whole, the team is responsible for extracting business and customer value from digital data. We provide automated reporting and visualization to business partners, and use advanced analytics, data science and machine learning to build data-driven solutions to deliver richer, more connected personalized experiences to our customers. The Data Scientist II is responsible for collecting data and using a wide range of data science techniques, including but not limited to data wrangling, profiling and visualization, statistical inference, to uncover actionable insights or build analytics solutions that guide decision making and strategic planning.
