Sr. Analyst, Digital Operations

Mattel • El Segundo, CA

1d

About The Position

As the Digital Operations Sr. Analyst within the global Ecommerce organization, you will leverage your expertise in AI visibility (or GEO/AEO) and SEO to coordinate large-scale projects across our portfolio of brands. You will impact the content development workflow, seeking and supporting operational efficiencies and scale. Mattel is seeking a skilled, shopper- and customer-focused leader to navigate complex site standards and translate it to evolving digital shelf content requirements. The role will serve as a key stakeholder to influence and guide various cross-functional partners across the global organization.

Requirements

• Experience: 4+ years of professional work experience, preferably in online retail, Ecommerce and/or direct-to-consumer (DTC) environments
• Expertise in Search and AI: Strong capabilities in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SEO (both content and technical), with a demonstrated interest in LLM advancements
• Ecommerce Operations: Experience with managing digital shelves and e-merchandising tactics, standards, and improvements
• Adaptability and Collaboration: Flexible and adaptive to new environments, with proven track record of dealing with various business stakeholders and effectively coordinating multiple projects in a dynamic environment
• Communication and Leadership: Exceptional interpersonal, communication and project management skills, with high emotional intelligence, integrity, and professionalism
• Data-Driven Decision Making: Proven ability to leverage complex data sets to drive product health insights to action and build structured reporting outcomes
• Attention to Detail: Outstanding organization skills with a high level of data accuracy
• Technical Abilities: Proficient in Microsoft Office Suite and Adobe Acrobat; experienced in project management tools is a plus
• Bachelor’s degree in any discipline

Responsibilities

• Own and Govern: Establish and document best practices for scalable GEO/AEO and SEO content workflows that streamline intake, review, approval, and publishing while maintaining a single source of truth
• Streamline Communication: Automate communication with scalable systems, while ensuring stakeholders receive the right information at the right time
• Prioritize: Support agency and technology partnerships to spotlight key AEO/GEO and SEO actions and impact to playbooks
• Partner Cross-functionally: Act as a core liaison across internal and external partners to align on requirements, KPIs, and evolving technology channels that support joint priorities
• Enable Publishing: Partner with Production and IT teams to ensure approve content is accurately and efficiently deployed across existing platforms, while managing system requirements and challenging the status quo
• Measure and Optimize: Track workflow performance metrics and continuously refine to improve efficiencies, speed, and stakeholder experience
• Anticipate and Adapt: Keep a strong pulse on shifting priorities season over season to evolve workflows, while leading a post-mortem review of process analysis recurringly
• Contribute: Identify best practices in AEO/GEO and SEO to support evolving strategies along with workflows for implementation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level