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The Sr. Analyst - Digital Media Analytics is the point person for cross-brand / channel insights, full funnel media analysis, and the driver of improvements to media performance by leveraging data insights. They play a key role working with internal and external partners including: Brand Managers and Associate Brand Managers; the Specialty Restaurant (SR) Digital Team; Enterprise Digital Marketing (EDM), Web Analytics and Data Analysts; to communicate how changes in media activation and strategy is impacting performance. They provide detailed reporting to the Media Activation team and ensure that campaigns are meeting their spend and performance goals. They serve as the primary contact for the Media Activation team for questions related to digital media performance, ensures best practices are met in digital analytics; and helps coordinate Digital strategies across brands to leverage our scale, data, and insights for maximum efficiency in the restaurant category. This position collaborates with business partners to develop analytics best practices, identifies opportunities to expand and refine measurement, and collaborates with members of the broader Marketing team to develop measurement strategies meeting business objectives.
