Sr Analyst-Digital Brand Advocate

Lowes • NC

87d • $72,400 - $120,900

About The Position

The Sr Analyst-Digital Brand Advocate will work with strategic suppliers and Online Merchants to optimize brand focused, online customer experiences on Lowes.com. The Sr Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, browse behavior, promotions, fulfillment, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. They will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. They will support Omni-Channel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

Requirements

• Bachelor's Degree in Business, marketing, finance, statistics or related field or equivalent work experience
• 4 - 5 years e-commerce/digital/Retail Merchandising, Digital Marketing or Vendor Management
• Experience in vendor management systems, digital marketing, ecommerce, and merchandising
• Proven experience with major consumer brands and how to support/ differentiate them in the digital space
• Experience in optimizing flexible fulfillment models with a multi-channel retailer

Nice To Haves

• Master's Degree Business, marketing, finance, statistics or related field

Responsibilities

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Primary point of contact for issues pertaining to online SKU presentation and brand performance
• Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with merchandising and supplier to drive execution
• Analyze competitive data to provide SKU and pricing optimization recommendations
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
• Work closely with content management to both optimize premium content for assigned brand(s) as well as prioritize execution to maximize returns
• Serve as a mentor for less experienced Analysts

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees