Sr. Analyst, Digital Analytics

Total Wine & More

About The Position

Total Wine & More is seeking a Senior Analyst, Digital Analytics to help shape data-driven decision-making across our digital ecosystem. This role is ideal for an experienced analyst who thrives in a test-and-learn environment, is passionate about uncovering meaningful insights, and is motivated to drive growth, engagement, and brand impact. In this position, you will analyze customer behavior and digital performance to identify opportunities that enhance the customer experience, improve site and app engagement, and increase conversion. You'll translate complex data into clear, actionable recommendations and partner closely with cross-functional teams and senior leaders to influence strategy and execution. You will report to the Sr. Manager of Digital Analytics. You will Partner directly with business stakeholders across departments to meet their digital data and analytics needs. Produce, set-up, and measure testable hypotheses related to customer acquisition / retention, micro and macro conversion, user experience and profitability through A/B testing, optimization, and results presentation. Manage reports and dashboards that derive insights from customer shopping and purchasing behavior. Support the measurement strategy and analysis for important projects aiming to improve essential business objectives. Identify challenges and opportunities for improvement through data analysis to make strategic recommendations. Bring decision-driving information to each of the product agile teams to support the product and optimization roadmaps. Connect insights from multiple sources of data to provide creative perspectives.

Requirements

Bachelor's Degree preferred or equivalent years of experience
3-6 years experience as an analyst in a corporate or consulting environment
Experience and interest in A/B Testing – including hypotheses-generation, test set-up, analysis and presentation of results
Proficiency using Business Intelligence Tools (Tableau, Power BI, Looker, MicroStrategy, Domo, etc.) to create dashboards and tell stories with visualizations
Strong experience using SQL or Python to pull and manipulate data
Experience working with relational databases
Experience working in digital analytics – specifically in retail or eCommerce

Responsibilities

Partner directly with business stakeholders across departments to meet their digital data and analytics needs.
Produce, set-up, and measure testable hypotheses related to customer acquisition / retention, micro and macro conversion, user experience and profitability through A/B testing, optimization, and results presentation.
Manage reports and dashboards that derive insights from customer shopping and purchasing behavior.
Support the measurement strategy and analysis for important projects aiming to improve essential business objectives.
Identify challenges and opportunities for improvement through data analysis to make strategic recommendations.
Bring decision-driving information to each of the product agile teams to support the product and optimization roadmaps.
Connect insights from multiple sources of data to provide creative perspectives.