Sr Analyst, Digital Analytics

CVS Health • Cumberland, RI

382d • $46,988 - $112,200

About The Position

The Sr Analyst, Digital Analytics at CVS Health is responsible for collecting and analyzing data from various digital platforms to understand user behavior and enhance the user experience. This role involves evaluating digital marketing campaigns, conducting user journey analysis, and providing insights to improve engagement and conversion rates. The analyst will leverage analytics tools, design A/B tests, and communicate findings to stakeholders effectively.

Requirements

• 2+ years of analytics experience
• 1+ years of Adobe Analytics experience
• Bachelor's Degree or equivalent experience required
• Master's Degree preferred

Nice To Haves

• Working knowledge of problem solving and decision making skills

Responsibilities

• Collect data from digital platforms and analyze user interactions, website traffic, conversion rates, and other digital metrics.
• Leverage various analytics tools and techniques to collect and analyze data from websites, mobile apps, social media platforms, and other digital channels.
• Conduct user journey analysis, analyze navigation paths, and evaluate the usability of websites or mobile apps.
• Evaluate the performance of digital marketing campaigns, websites, and other digital assets.
• Track and analyze key performance indicators (KPIs) such as click-through rates (CTRs), conversion rates, bounce rates, and engagement metrics.
• Design and execute A/B tests and experiments to optimize digital marketing campaigns and website performance.
• Collaborate on data governance initiatives to ensure data accuracy and integrity.
• Create dashboards and reports to present digital analytics findings to stakeholders.
• Communicate insights and recommendations to non-technical stakeholders effectively.
• Develop hypotheses, set up test variations, and analyze results to identify winning variations that improve conversion rates or user engagement.
• Act as a subject matter expert to promote digital analytics knowledge through professional development, training, and certifications.

Benefits

• Medical, dental, and vision benefits
• 401(k) retirement savings plan
• Employee Stock Purchase Plan
• Fully-paid term life insurance
• Short-term and long-term disability benefits
• Well-being programs
• Education assistance
• Free development courses
• CVS store discount
• Paid Time Off (PTO)
• Paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Health and Personal Care Retailers
• Education Level: Bachelor's degree