Sr. Analyst, Content Analytics
About The Position
The Media Group at NBCU supports a powerhouse collection of consumer-first brands, including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth, and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive. NBCUniversal is seeking a Senior Analyst, Advanced Analytics to join the Media Group Decision Sciences team. This role will leverage 1st and 3rd party data sources to deliver meaningful insights in support of NBCUniversal content on linear and streaming platforms as well as analyzing performance across the competitive landscape. As a Senior Analyst, you will play a key role in developing and delivering actionable insights, analytical frameworks, and data-driven reporting solutions that inform strategic decisions company-wide. The ideal candidate has a passion for content, media analytics, a strong technical foundation, and the ability to translate complex data into clear, compelling stories that drive business impact.
Requirements
- Bachelor's degree with 2+ years of analytical experience working with complex data sets and tools
- Proficiency in SQL and Microsoft Excel
- Experience with Tableau or other data visualization platforms
- Strong collaboration and team-oriented mindset, with an aptitude and willingness to learn
- Demonstrated curiosity, accountability, and ability to manage projects of varying scope with focus and purpose
- Excellent problem-solving skills and ability to translate data into actionable insights
Nice To Haves
- Prior experience in Media, Entertainment, or Tech industries
- Familiarity with modern data platforms and applications (e.g., Databricks, Snowflake)
- Experience with Nielsen data and audience measurement across linear and streaming
- Experience with social analytics tools (e.g. ListenFirst, Sprout Social, Talkwalker, Brandwatch)
Responsibilities
- Help drive cross-platform analysis and reporting for NBCU content spanning NBC, Bravo, and Peacock to inform content and audience strategy
- Evaluate social performance for NBCU's late night and syndicated content, assessing conversation volume, engagement, and sentiment to gauge audience response and inform strategy
- Monitor and contextualize competitive streaming trends, identifying emerging titles, audience shifts, and marketplace dynamics
- Collaborate with key business stakeholders (e.g., Marketing, Programming, Strategy, Editorial/Merchandising) to design data-driven insights that support strategic initiatives
- Produce timely, empirical deep-dives to address critical business questions and uncover new areas of opportunity
- Communicate insights in a clear, visual, and narrative-driven way to both technical and non-technical audiences
Benefits
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
