Sr. Analyst, Consumer Insights - Banana Republic (SF Based)

Gap Inc.•San Francisco, CA

About The Position

About the Role The Consumer Insights function at Gap Inc. is critical in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, we develop a customer-focused strategic direction for our company. Insights are used across our portfolio of brands, and in various functions, from product development to customer service. The Senior Analyst, Consumer Insights supports Banana Republic’s consumer and product strategy by designing and executing primary research that translates customer needs into clear actions. This is a hands-on role that blends DIY research and vendor-partnered work, using both qualitative and quantitative methods. With leader guidance, you’ll partner closely with cross-functional teams to scope learning needs, run research end-to-end, and deliver crisp, story-driven insights that influence decisions.

Requirements

2-4+ years in consumer insights, marketing research, and/or strategy/strategic consulting
Hands-on experience across qual and quant methods, including: Supporting and/or leading (with manager guidance) focus groups, 1:1 IDIs, or online discussion boards
Analyzing quantitative data and translating it into clear learnings
Executing mixed-method studies that connect multiple inputs into one holistic story
Strong proficiency in Microsoft Office, especially Excel and PowerPoint
Naturally curious and detail-oriented, always asking the next question and seeking nuanced human understanding
Take the initiative, by pulling what’s needed and bringing a proposed approach or draft response for review rather than waiting for direction
Turn data and learning into clear “so what” insights and practical recommendations
A clear, polished communicator (written + verbal), comfortable presenting to senior audiences
Organized and reliable, able to manage multiple projects with strong prioritization and follow-through
A growth mindset, with a value for feedback and continuously looking for ways to improve
Proactive and collaborative, seeking opportunities to partner with peers and contribute to team learning
Passionate about fashion and apparel

Nice To Haves

Retail (especially apparel) experience is a plus

Responsibilities

Research Project Ownership Lead end-to-end consumer research projects – from scoping, design, fieldwork, analysis to stakeholder readouts
Turn business needs into clear learning plans: objectives/hypotheses, methodology recommendation (qual/quant/mixed), and a realistic timeline and budget plan in partnership with your leader
Research Execution (Qual, Quant, Mixed) Execute hands-on research deliverables: guides, screeners, surveys, stimuli, fielding, and analysis
Run qualitative and quantitative workstreams (focus groups, IDIs, ethnos, online communities, surveys, trackers, concept testing, etc.)
Insights Synthesis & Storytelling Analyze and synthesize findings into clear recommended actions tailored to the team’s decision-making needs
Synthesize and ‘connect the dots’ across sources (VOC/Medallia, brand health, prior research, secondary sources) to strengthen the story
Present findings to cross-functional groups and leadership, facilitating discussion on implications and next steps
Follow up after share outs to understand impact (how insights were used, decisions influenced, and improvements for next time)
Business & Vendor Relationships Be a trusted and valued strategic partner to your stakeholders, meeting regularly to hear their needs
Manage vendor-support work when needed: contribute to briefs/SOWs, keep projects on track, participate in fieldwork, and “own” deliverables, while helping improve ways of working via templates and standardization