The Senior Analyst, Business Systems plays a pivotal role in delivering high-impact data analysis, SQL-driven insights, and operational intelligence that inform strategic and tactical decisions across T-Mobile’s Digital and Omnichannel businesses. This role drives the analysis of sophisticated business challenges, assesses system and data implications, and develops efficient analytical solutions—including gap and process analysis. The analyst defines data requirements, generates actionable insights, and collaborates with business collaborators to shape strategy and optimize outcomes. Employing advanced SQL, Python, Adobe Analytics, and cloud-based data platforms, the Senior Analyst performs investigative analyses across digital, retail, care, chat, and other customer touchpoints. They compose dashboards, reports, and customer journey insights that improve digital experience, evaluate funnel performance, and guide optimization initiatives. Responsibilities also include ensuring data integrity through quality validation, anomaly detection, and root cause analysis. Partnering closely with digital product marketing, MarTech, data engineering, and analytics teams, this role defines scalable data solutions, supports A/B testing, and applies new technologies such as machine learning and large language models (LLMs) to accelerate insight generation. The analyst translates business questions into clear analytical approaches and delivers data-driven recommendations that drive enterprise-wide impact.