Sr. Analyst, Brand Insights

Denny's • Arlington, TX

296d

About The Position

The Brand Insights Analyst/Sr. focusing on Competitive Intelligence provides direct support to the Sr. Manager, Brand Insights and indirect support to Denny's national marketing teams and internal creative agency. In this role, the Analyst will play a pivotal role in providing the organization with a comprehensive view of the guest and competitive landscape to influence brand planning and business decisions.

Requirements

• BA/BS in Business, Marketing, Strategy, Statistics, Economics or related field
• MBA preferred
• 3-5 years relevant experience in restaurant, retail, consulting or syndicated data providers
• Strong analytical thinking and writing skills are required
• Must be able to synthesize insights across multiple sources of data (primary, secondary, trends, industry news, competitive moves, etc.) into meaningful conclusions and recommendations
• Strong knowledge of marketing, market research and statistical fundamentals
• Understanding of qualitative and quantitative research tools and methodologies including brand tracking, product/concept tests and CSAT studies
• Some experience with industry and consumer trend identification with ability to connect to strategy
• Consistently demonstrates the ability to plan, execute and complete a wide variety of projects in a timely manner
• Strong multi-tasking capabilities and the ability to successfully manage multiple projects in an environment of aggressive timeframes and shifting priorities
• Exceptional organizational and time management skills
• Extensive knowledge and experience with third party data providers (e.g., Technomic, Datassential, Ace Metrix)
• Experience with customer, loyalty and POS data is preferred
• Experience planning, developing and maintaining research, data, databases and systems
• Advanced Excel and PowerPoint skills
• Rigorous attention to detail
• Demonstrates high level of intellectual curiosity, resourcefulness, enthusiasm and self-motivation
• Strong communicator and team player who is positive, humble, flexible and an active listener

Responsibilities

• Utilize data and insights to bring the unbiased voice of consumer, marketing and brand performance to in decision-making across the organization
• Build strong foundational knowledge of syndicated partners' data assets and capabilities
• Track and trend brand funnel metrics along with brand perceptions to mine for insights & opportunities, and assist in the development of quarterly reports for leadership
• Monitor competitive activity (LTOs, advertising, promotions, etc.) and develop monthly and quarterly competitive reports to inform product, messaging and promotional initiatives
• Lead product satisfaction analyses as part of in-market tests or upon launch of new LTOs
• Conduct product research studies and trend analyses in support of Product Development and Marketing/Menu teams
• Manipulate large data sets in vendor platforms, Excel and other tools necessary to perform analyses
• Pull data, analyze and deliver accurate and compelling insights related to brand health, advertising performance, product experience and competitive trends to best support the business
• Develop questionnaires as part of first-party studies and/or focus group to better understand guest sentiment
• Blend and triangulate analyses with product, industry and cultural trends
• Manage projects through partners to ensure timely, accurate and meaningful reports

What This Job Offers

• Career Level: Mid Level
• Industry: Food Services and Drinking Places
• Education Level: Bachelor's degree